Brands May Actually Benefit From Advertising Next to AI Content, Per Study
Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.
View ArticleMcDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch...
CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.
View ArticleADWEEK Advantage: The Winners and Losers of the Creative Freelance Boom
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
View ArticleStreaming Ratings, Week of Jan. 26: Bridgerton Waltzes to the Top
Stranger Things drops to second place.
View ArticleTotal Wine’s Brian Gelb on Intent-Based Leadership and Retail Growth in...
Plus, how Total Wine stays focused on service, selection, and sharp pricing.
View ArticleHere Are the Cable News Ratings for February 2026
CNN experienced a month-to-month decline in the demo during total day.
View ArticleConsumer Reports Just Dropped $3 Million on Its Biggest Ad Push in Five Years
The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.
View ArticleDespite Falling Sales, Target Made $915 Million From Advertising in 2025
CEO Michael Fiddelke promised a 'new chapter' and a return to growth by next quarter.
View ArticleRetail Reloaded: Sam’s Club Is Redefining Membership Experience in the...
The retailer is evolving beyond price and assortment to compete on something far more defensible.
View ArticleX Will Penalize Creators Who Share AI-Generated War Videos Without Disclosure
X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.
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