Paramount, Experian to Partner in New Ad Data Initiative
The collaboration provides new signals to improve targeting accuracy and drive better performance for advertisers.
View ArticleMeta Introduces Additional Built-In Restrictions for Instagram Teen Accounts
These restrictions will also be added to other Meta apps, including Facebook and Messenger.
View ArticleThe Best Movie Theater Drinks and Snacks at CinemaCon 2025
From Dirty Icees to artisan waffles, some great concessions are coming to a theater near you.
View ArticleCinnabon and Carvel are Having a Baby to Target Gen Z and Millennials
The two brands are uniting to launch 30 Cinnabon Swirl retail locations.
View ArticleThe Trade Desk’s OpenPath Fuels 15% Revenue Growth for Gaming Platform...
Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.
View ArticleCall for Nominations: ADWEEK’s Fastest Growing Agencies 2025
The early bird deadline is April 14.
View ArticleSam’s Club Selects Publicis Groupe as Integrated Agency of Record
Sam’s Club has named Publicis Groupe its new integrated agency of record after a competitive review.
View ArticleLiquid Death’s Latest Collab May Keep You Awake if You’re Scared...
Liquid Death and organic supplement maker MaryRuth collaborate on a nighttime sleep aid, announced with a bonkers clown-centric ad.
View ArticleWho’s in and Who’s out at MSNBC as SpinCo Spin-Off Looms
The SpinCo split means that journalists that have previously worked for both networks now have to choose one.
View ArticleWalmart Asks Brands to Boost Ad Spend by at Least 25% Despite Sales Stagnation
Another brand has increased annual spend by 75%.
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