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Paramount, Experian to Partner in New Ad Data Initiative

The collaboration provides new signals to improve targeting accuracy and drive better performance for advertisers.

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Meta Introduces Additional Built-In Restrictions for Instagram Teen Accounts

These restrictions will also be added to other Meta apps, including Facebook and Messenger.

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The Best Movie Theater Drinks and Snacks at CinemaCon 2025

From Dirty Icees to artisan waffles, some great concessions are coming to a theater near you.

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Cinnabon and Carvel are Having a Baby to Target Gen Z and Millennials

The two brands are uniting to launch 30 Cinnabon Swirl retail locations.

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The Trade Desk’s OpenPath Fuels 15% Revenue Growth for Gaming Platform...

Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.

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Call for Nominations: ADWEEK’s Fastest Growing Agencies 2025

The early bird deadline is April 14.

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Sam’s Club Selects Publicis Groupe as Integrated Agency of Record

Sam’s Club has named Publicis Groupe its new integrated agency of record after a competitive review.

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Liquid Death’s Latest Collab May Keep You Awake if You’re Scared...

Liquid Death and organic supplement maker MaryRuth collaborate on a nighttime sleep aid, announced with a bonkers clown-centric ad.

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Who’s in and Who’s out at MSNBC as SpinCo Spin-Off Looms

The SpinCo split means that journalists that have previously worked for both networks now have to choose one.

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Walmart Asks Brands to Boost Ad Spend by at Least 25% Despite Sales Stagnation

Another brand has increased annual spend by 75%.

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