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20 Spots Vying for the Film Grand Prix: Which Is Your Favorite?

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The Film Grand Prix at Cannes perhaps isn't quite as glamorous as it used to be—following the addition of Titanium some years ago. But it's still a hugely coveted prize, pitting the world's best TV commercials and online films against one another.

Ahead of next week's festival, the Gunn Report has combed through the year's spots and selected 20 that may have the best chance of winning Lions this year. Check them out below—they're presented in alphabetical order by client name.

The Gunn Report is also holding an online vote to select the spot that most deserves the Grand Prix. At this point, you have to think that Chipotle's "Back to the Start" is the front-runner. But of course, anything can happen.

  1. Axe "2012"
    AGENCY: Ponce, Buenos Aires
    COUNTRY: Argentina
  2. BGH Silent Air Con "Dads In Briefs"
    AGENCY: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
    COUNTRY: Argentina
  3. Canal+ "The Bear"
    AGENCY: BETC Euro RSCG, Paris
    COUNTRY: France
  4. Carlsberg "Bikers"
    AGENCY: Duval Guillaume Modem, Brussels
    COUNTRY: Belgium
  5. Chipotle "Back To The Start"
    AGENCY: CAA, Chipotle
    COUNTRY: United States
  1. DirecTV "Roadside Ditch," "Dog Collar," "Platoon"
    AGENCY: Grey, New York
    COUNTRY: United States




  2. DNB NOR Bank "Finally Married"
    AGENCY: Try/Apt, Oslo
    COUNTRY: Norway
  3. Doritos "Dip Desperado"
    AGENCY: AMV BBDO, London
    COUNTRY: United Kingdom
  4. ESPN "Shake on It"
    AGENCY: Wieden + Kennedy, New York
    COUNTRY: United States
  5. Fernet 1882 "1882 Anxious People & Pen Cap"
    AGENCY: Madre, Buenos Aires
    COUNTRY: Argentina
  1. Google Chrome "Dear Sophie"
    AGENCY: BBH, New York
    COUNTRY: United States
  2. Harvey Nichols "Walk of Shame"
    AGENCY: DDB, London
    COUNTRY: United Kingdom
  3. John Lewis "The Long Wait"
    AGENCY: Adam & Eve, London
    COUNTRY: United Kingdom
  4. Micasa "Marlene," "Carlotta," "Antonio Orlando Julian"
    AGENCY: Spillmann/Felser/Leo Burnett, Zurich
    COUNTRY: Switzerland




  5. Nike "Addiction"
    AGENCY: F/Nazca Saatchi & Saatchi, São Paulo
    COUNTRY: Brazil
  1. Smart Car "Going Home"
    AGENCY: BBDO Proximity, Berlin
    COUNTRY: Germany
  2. Sony PlayStation 3 "Michael"
    AGENCY: Deutsch, Los Angeles
    COUNTRY: United States
  3. Sunshine Sakae "Taxi"
    AGENCY: ADK, Tokyo
    COUNTRY: Japan
  4. The Guardian "Three Little Pigs"
    AGENCY: BBH, London
    COUNTRY: United Kingdom
  5. Toshiba LED Bulbs "With 10 Years Of Life"
    AGENCY: Dentsu, Tokyo
    COUNTRY: Japan



 For complete coverage of Cannes Lions 2012,
visit adweek.com/cannes.


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