Reinventing Marketing for the AI Era With Steven Wolfe Pereira, CEO of Alpha
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. In this candid conversation, Steven shares...
View ArticleHavas Is Acquiring Retail Media Agency Channel Bakers
Havas is acquiring a commerce agency that bought some of the first ads for consumer electronics brands to run on Amazon. The French agency holding company has agreed to buy the commerce agency Channel...
View ArticleVeteran Omaha Anchor John Knicely to Retire After 50 Years
WOWT anchor John Knicely has announced his retirement after more than 50 years in television. After what the station described as a "stellar career," Knicely will say goodbye on Wednesday, March 12. He...
View ArticleGrammys Viewership Was Down More than 1 Million Viewers, But Finds...
The Grammys hit a sour note ratings-wise on Sunday, but the telecast's pivot to fundraising brought in millions to victims of the California wildfires. CBS' telecast of the 67th Grammys on Sunday...
View ArticleA New Flood of Money Is Crashing the Influencer Marketing Industry
A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next wave of influencer marketing. Despite ongoing uncertainty about...
View ArticleColgate-Palmolive’s Diana Haussling Named CEO of Hello Products
Diana Haussling is the latest marketer to step into the CEO office, moving from her role as senior vp, general manager, consumer experience and growth, and CMO for North America at Colgate-Palmolive to...
View ArticleAlexis Ohanian-Backed AI Startup Plot Raises $4.1M to Decode Social Video
AI startup Plot, which helps brands make sense of short-form video content proliferating across social media platforms, has raised $4.1 million in seed funding. Investors include Alexis Ohanian's...
View ArticleWLOX Promotes Brandy McGill to Morning Anchor
Brandy McGill has been named morning anchor at WLOX in Biloxi, Mississippi. McGill started her career at the ABC affiliate before joining WDAM in Hattiesburg. She returned to WLOX in June 2024. "I am...
View ArticleExclusive: Puppy Bowl XXI Partnerships Take Flight
Here's one thing we can promise you about this year's Puppy Bowl: You will believe a dog can fly. While James Gunn's highly-anticipated Superman relaunch won't soar into the lineup of Super Bowl movie...
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