The Ad Council Appoints 17 New Members to Its Board of Directors
Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
View ArticleNetflix Ditches Reporting on Subscribers
Netflix also rolled out its in-house adtech platform for the US.
View ArticleStreaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1
Netflix took the top spots in the chart, with original drama series The Residence at No. 2.
View ArticleHallmark Embraces Reality Programming, Immersive Experiences for Upfront
Hallmark looks to present all its offerings under a unified brand
View ArticleWhy Hacks’ Season 4 Marketing Campaign Is So (Jean) Smart
HBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart
View ArticleWhy Coachella’s OOH Campaigns Have Such Lasting Appeal
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
View Article‘Complete AdX-Ad Manager Separation:’ Here’s What Ad...
Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
View ArticleWill Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad
The comedian's musical number highlights multiple payment options.
View ArticleSkittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New...
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
View ArticleCBS Los Angeles Names Rudabeh Shahbazi Evening Co-Anchor
Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.
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