There's something wonderful about seeing a New York City subway staircase in a completely foreign environment. Like, say, the Wells Fargo Atrium in Charlotte, N.C. It's the work of Ogilvy & Mather (with help from OgilvyAction) on behalf of Time Warner Cable—a clever way to promote Time Warner subscribers' special same-day access to movies being screened at the Tribeca Film Festival. The destination reads "Tribeca," with the actual typeface and imagery from the NYC subway. Why Charlotte? It's apparently one of TWC's biggest subscriber markets. Second photo after the jump.
