Procter & Gamble has launched a review of its Gillette advertising account, according to sources.
BBDO has handled the brand since 1966. Gillette also became the Omnicom Group shop's entree into Procter & Gamble, when the packaged goods giant acquired Gillette for $57 billion in 2005.
Agencies from several holding companies, including Omnicom, WPP Group and Publicis Groupe, are expected to compete for the business.
BBDO's relationship with Gillette is global and at the time of the P&G acquisition, worldwide media spending on the brand was estimated at $800 million.
BBDO and P&G could not immediately be reached.
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