Stainmaster carpet has found a new home.
The company shifted its creative and media business to GSD&M after a review, the agency has confirmed. Annual media spending is estimated at $15 million.
GSD&M, a unit of Omnicom Group based in Austin, Texas, succeeds The Richards Group on the creative business. (The media incumbent was Havas Media.) Richards, an independent shop in Dallas, had handled the brand for eight years.
Interestingly, when Richards landed Stainmaster—also after a review—GSD&M was among the other contenders.
At GSD&M, the business will be managed by account director Ronnie Steck, who also works on Pulte Homes and Lennox, an agency representative said. The new agency's first campaign is expected in the fall.
Stainmaster, which also makes vinyl flooring, is a division of Invista, based in Wichita, Kan.
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