Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied to the company's sponsorship of the PGA's FedEx Cup) aim to reassure golfers that yes, you can hand your clubs off to FedEx and breathe easy—no matter how insanely protective you are.
The spots, "Shrink Ray" and "Test Shipment," feature the familiar quick-witted humor we've come to expect from BBDO's FedEx work. In both spots, golfers come up with elaborate ways to protect their clubs. One guy has built a shrink-ray machine to bring his set down to a more manageable size, so he doesn't have to ship them. Another guy is willing to try FedEx, but only if he can send a test shipment first, with less important items—including his fiancée's wedding dress and a map to the Fountain of Youth. Both spots are amusingly over the top and wrap up nicely, and the target market will appreciate that FedEx is having a little fun at their expense.
Now, can they use the shrink ray on Tiger Woods' problems?
CREDITS:
Client: FedEx
Spots: "Shrink Ray," "Test Shipment"
Agency: BBDO, New York
CCO: David Lubars
Executive Creative Directors: Mike Smith, Greg Hahn
Creative Directors: Peter Kain, Gianfranco Arena
Writer: Mike Condrick
Art Director: Justin Bilicki
Executive Producer: Elise Greiche-Pavone
Producer: Kimberly Clarke
Production Company: Station Film
Director: Harold Einstein
Executive Producers: Stephen Orent, Thomas Rossano
Producer: Eric Liney
Director of Photography: Jonathan Freeman
Editorial: MacKenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Sound Design: Sam Shaffer
Mix: Sound Lounge
Sound Mix: Tom Jucarone
VFX: Mass Market
Executive Producer: Nancy Nina Hwang
Producer: Hilary Downes
Telecine: CO3
Colorist: Tim Masick