Dish Network confirmed it is in the midst of a digital agency search which is now down to finalists. The incumbent is Booyah Advertising, of Westminister Colo.
A Dish spokesman declined to identify the finalists, which are said to include AKQA, Razorfish and Havas Worldwide. AKQA declined to comment while reps from Razorfish, Havas and Booyah could not be reached. It is not clear if Booyah is participating in the review.
Dish is a big online spender, with annual spending of as much as $100 million, sources said. The Dish rep also wouldn’t comment on marketing budgets.
Sources said Dish is initially looking for online search capabilities, given its orientation to customer response marketing.
Last April, James Moorhead joined Dish as CMO. He replaced Ira Bahr, who selected Barton F. Graf 9000 in July 2011 as lead creative agency after a review. Moorhead held senior marketing positions at Procter & Gamble, and as brand manager on Old Spice—working with Wieden + Kennedy—he is credited with the brand’s revival. The Dish rep said the current review does not impact Barton F. Graf 9000, which remains the company’s lead on brand advertising.
The review is being managed by Juel Consulting, which has brought in Mike Duda, managing partner at Consigliere Brand Capital, to assist in the process. Juel execs declined comment and Duda didn’t return calls.
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