Up for a hot-dog bun full of worms? A pair of firecracker Speedos? How about a skewer through the nipple? You can get them all at Pittsburgh's Warhol Museum—in its summer 2013 ad campaign from MARC USA. The new work features traditional summertime imagery retooled to be more provocative, in keeping with much of the Warhol Museum's collection itself. (In fact, the ads are tame by comparison—which is just as well, since they need to get people in the door, not running from it.) "Summer's Different Here," says the copy on the vintage-postcard-style ads, which promote summer exhibitions spotlighting the work of three artists—musician and visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor/tattoo artist Nick Bubash. "In looking at what unites all these very different artists, we quickly understood that their works are meant to provoke and make you uncomfortable," says MARC USA creative director Josh Blasingame. "Our campaign built on that idea by looking at ordinary icons of summer and showing how they could be made more than a little uncomfortable." The campaign, running June through September, includes outdoor, print ads, digital banners and actual postcards. More images below.
CREDITS
Client: The Andy Warhol Museum
Agency: MARC USA, Pittsburgh
Bryan Hadlock - chief creative officer
Josh Blasingame - creative director/art director
Greg Edwards - associate creative director/writer
Craig ferrence - associate creative director/ AD
Alyssa Davis- CW
Tyler bergholz AD
Dave Slinchak - AD
Russ Quackenbush - Photographer
Chris Bodie - Retouching
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