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What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale
You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt Romney's...
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Binder Boom: Trapper Keeper Mentioned 5,500 Times in 24 Hours
I know, we're all tired of hearing about Mitt Romney's "binders full of women" comment at Tuesday night's debate, but I still wanted to share a fun fact: Over the past 24 hours, that comment has...
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DDB Seeks New U.S. CD on McDonald's
DDB is seeking a new creative leader on the U.S. portion of its global McDonald’s account as Bill Cimino prepares to move to Young & Rubicam. Cimino has been U.S. creative chief on McDonald’s for...
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Perspective: Testimonial Dinners
For all the wonders that 21st century technology has brought to the world of packaged foods—for people and pets alike—there’s one nut that’s proven perennially tough to crack: Appraising the taste of...
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Portrait: The Hive
Specs Who Anne Smith Rainey (l.), director of client services, and DeeAnn Budney, founder, CEO, creative director What Marketing and communications agency Where San Francisco offices Looking to avoid...
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Logos Sure Look Stupid When Rendered in Comic Sans!
Topping today's list of first-world problems: What would famous logos look like in Comic Sans? Russian designer Oleg Tarasov provides the answer. In almost all cases, they take on a more relaxed,...
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Newsweek Announces Digital-Only Plans
Newsweek is going digital-only in 2013, a move that will be felt most immediately in the newsmagazine category but which points to challenges facing the publishing industry overall. Ending months of...
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Ad of the Day: Spike TV
Ah, conjoined-twins humor. Does it ever get old? You be the judge, as Spike TV gives you a full two-and-a-half minutes of it in the mockumentary below, produced by Hungry Man and directed by Dave...
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Pennsylvania Billboards Still Whining About Joe Paterno
One irritating thing about modern advertising is that every horrible opinion has a billboard espousing it. The most recent proof of this comes from Pennsylvania, where a group calling itself PS4truth...
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Chicago Agencies Teaching Kids Creativity Through Cardboard
The Chicago Children's Museum has an exhibit called "Unboxed: Adventures in Cardboard," inviting children to "discover the limitless potential of this deceptively simple material." To advertise it,...
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Brands Buying Facebook's New Pitch, Mostly
Yesterday, Facebook was in Rome, Italy, spreading the word at a big data conference that its social ads—like TV spots—sell everything from Fiats to fettuccine. To an audience of digital marketers, it...
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Fast Chat: Bob Winter, Crispin's New ECD
Bob Winter is heading South. After growing up in Chicago and spending the bulk of his career there—working at DDB, Leo Burnett and most recently, Young & Rubicam, where he was chief creative...
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Bolthouse Farms Is Fine With You Shaking Your Carrots in Public
Bolthouse Farms once made its Baby Carrots seem sexy, extreme and futuristic. Now, it's shaking things up—with a new spot for Baby Carrot ShakeDowns that gets even more suggestive, as it recommends...
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Baba Shetty Addresses the Skeptics
The Huffington Post gave up on charging for its tablet magazine after just five issues. News Corp.’s The Daily got only 100,000 subscribers, despite heavy promotional support from Apple and an A-list...
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Will Ferrell Now Making Old Milwaukee Ads for Swedish TV
Old Milwaukee's Will Ferrell campaign keeps getting weirder, and that's not a bad thing. After airing low-budget ads in Davenport, Iowa, Terre Haute, Ind., and Milwaukee itself last year, and then...
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M&C Saatchi N.Y. Finds Third Partner
It took seven months, but Jeff Brooks wanted to make sure he had the right partners. Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre Lipton as chief creative...
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Fast Chat: Media Storm's Andrea Kerr Redniss
Andrea Kerr Redniss has been named to the newly created position of executive director, chief activation officer at Media Storm. The fast-rising Redniss, who joined the Norwalk, Conn.-based media...
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Designer Creating Visual Brands for All 44 U.S. Presidents
James K. Polk was nicknamed Napoleon of the Stump. Grover Cleveland was also known as Uncle Jumbo. Those are just some of the bits of trivia I picked up from Branding the Presidents of the United...
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Cutwater, S.F., Wins Fashion Account
Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's...
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