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Do Native Ads Work?
Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say ads that are...
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Race Tightens, and So Does Ad Inventory
Old habits die hard, even when it comes to new media and political advertising. As candidates hit the home stretch last week, they ramped up their ad spending on TV as well as online video. Reston,...
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Eyes of the Storm
Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon Stewart...
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Swimming Pools, Cakes and Mockery Are Like Facebook
"Swimming pools are filled with people. Some you know. Some you don't. And every once in a while you see something that maybe you shouldn't. That’s why swimming pools are a little like Facebook."...
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Hyundai Beats Rivals on Track, Consoles Them With Sympathy Cards
Hyundai and its agency, Innocean, are so proud of the Genesis Coupe R-Spec, and so unaware of the concept of a sore winner, that they made four "sympathy card" ads directed at the four cars Hyundai...
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Buyral: When Your Video Absolutely, Positively Has to Go Viral
Clients are obsessed with it—how do you make a video go viral? Now, there's a simple, foolproof solution. Just call Buyral, the pioneer in getting children, interns, the elderly and an increasingly...
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Ad of the Day: OurTime.org
Last we checked in with Errol Morris, he was profiling sports fans whose passion for their teams extended into the afterlife. Now, he has embraced another seemingly grim topic with a potential silver...
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Delta Takes Off With Pair of New In-Flight Safety Videos
When airlines launch new in-flight safety videos, frequent fliers like myself feel a certain nerdy excitement, not unlike Steve Martin's The Jerk yelling "The new phonebook's here!" Thankfully, Delta...
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Shell Expands its JWT Relationship
JWT’s share of Shell brands just grew. The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain, has added creative...
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The Spot: Can't Buy Me Love
IDEA: Rubber fish tossed on a chef's prep station. A skydiver caught by stagehands. A 2-D dog floating through painted pastoral scenes. Full of wires and props, scenery and costume changes, TD...
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Will Ferrell Will Do Anything for You, If You Just Vote for Obama
Will Ferrell delivers the silliest and perhaps the most inspired presidential endorsement of the campaign season, donning a red smoking jacket and sporting a porny mustache as he offers to do...
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Creed Has Storm Victims Covered
Amid the many groans in the wake of Hurricane Sandy last week were consumers complaining about how many brands apparently saw the storm as an e-sales opportunity and little else. (American Apparel...
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Sandy's Aftermath: SapientNitro Office May Not Reopen Until Next Week
As most New Yorkers head back into the office this week post-Hurricane Sandy, SapientNitro’s 300-plus staffers are still tasked with showing a steely, post-storm resolve, working out of makeshift...
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Little French Maids Will Clean Your Tank, Says Gasoline Ad
In Romania, gasoline brand Rompetrol keeps your engine clean like a horde of miniature, synchronized robot women wiggling and thrusting in skimpy French maid outfits. Because horny ad dudes in Romania...
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All's Well That Doesn't End Well in Romantic Comedy From Sears
Here's a fun trailer for a romantic comedy about two lost souls (bloggers, obviously) who reconnect in an airport … with a twist ending. Spoiler alert: Because love is a lot like hurtling headfirst...
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Alligator Sinks Its Teeth Into Acting Job for Jeremiah Weed
London ad agency Johnny Fearless used an actual alligator in this new ad for Jeremiah Weed Brew, in which the beast plays an ordinary household pet—the kind of arrangement, much like the beverage...
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American Laser Skincare Finds Lead Shop
In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive. Previously, the company relied mainly on search engine optimization, affiliate marketing...
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Meet Pumpkin-Headed Turkey Claus, King of Holiday Shopping Mascots!
Daily-deal sites are a dime a dozen, but how many have their own holiday? RetailMeNot.com has invented OctoNovemCember, a magical time of year when Pumpkin-Headed Turkey Claus travels the Web to...
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Ad of the Day: Hillshire Farm
Ever stared out over the horizon of your lunch plate and been spellbound by the glory of your turkey sandwich? No? Well, Hillshire Farm wants to be your first. The meat seller is out with a pair of...
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