NRA Breaks Silence, Says Group Is 'Heartbroken'
After four days of silence, The National Rifle Association of America issued a statement about the horrific mass shootings in Newtown, Conn. Here's the statement it sent to Adweek late Tuesday...
View ArticleHBO and Ommegang Brew Up 'Game of Thrones' Beers
To capitalize on what Forbes calls the "upscale geek" market, HBO and Brewery Ommegang in Cooperstown, N.Y., are collaborating on a line of Game of Thrones beers that will hit stores in 2013. So far,...
View ArticleBig Questions Hang Over Yahoo at CES
CES isn’t just a critical time for TV manufacturers, tablet companies and electronic roller skate inventors to lay out their wares for the year. It’s also turning out to be a vital time for the future...
View ArticleThe Walking Dumb: A 'Dumb Ways to Die' Parody With Zombies
Zombies have been done to death. But that didn't deter Teddie Films and the crew from Utah's Rocky Point Haunted House from creating an undead-themed parody of McCann Australia's much-praised "Dumb...
View ArticleMSLO CEO Lisa Gersh Out
Capping a year of turmoil that included layoffs, titles closing and the failure of its Hallmark Channel show, Martha Stewart Living Omnimedia’s president and CEO Lisa Gersh is out. MSLO cast the...
View ArticleWallace and Gromit Spread Holiday Cheer Through Google+ Hangouts
Wallace and Gromit are back, and pitching Google+ Hangouts, the group video chat client that allows people to spend quality virtual time with one another, in this fun 60-second spot from Adam &...
View ArticleAd of the Day: Sprint
For the record, Frank Loesser's "Baby It's Cold Outside" is a duet about a guy who spikes his date's eggnog in the hope that she'll stay the night. Christmas! I will be doing a bit of Grinching in...
View ArticleMcAfee Brand Suffers
Anti-virus giant McAfee is catching some blowback from the very strange and very public legal entanglements of its founder John McAfee—even though he hasn't worked at the company for almost two...
View ArticleDenver Agency's Great Holiday Card Inspired by 'A Christmas Story'
See a larger image here. Denver ad agency Cultivator has one of the best holiday cards of the year with this group portrait inspired by a certain famous scene in A Christmas Story. Via The Denver...
View ArticleHill Holliday Spreads Happiness With 'Social Experiments' in Boston
All advertising strives to sell happiness, implying that buying certain goods or services will make you feel better than you did before. Pitching happiness itself, striving to communicate the gravity...
View ArticleThe 20 Biggest Brand Fails of 2012
Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing...
View ArticleWarning: You Don't Want to Be MySpace Tom's Enemy
Here’s one thing the Mayans never could have predicted about December 2012: The renewed relevance of all things MySpace. Not only is the relaunched site earning a decent amount of praise, but...
View ArticlePublicis Buys Rokkan
Publicis Groupe has acquired a 100 percent stake Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and its...
View ArticleBarkley Returns to Fast Food
Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners. Dairy Queen awarded its creative...
View ArticleVote for the Best and Worst Brand Extensions
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a new product that a brand famous...
View ArticleHershey's Mulls Consultants for Media Review
Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a...
View ArticleNRA Calls to Arm Schools, Blames Media for Newtown
The National Rifle Association today called to arm schools and blamed the entertainment industry, politicians and news media for enabling a society prone to gun violence, while for the first time...
View ArticleAdFreak's Top 50 Stories of 2012: Nos. 50-41
Starting today, we're counting down the 50 most-read stories posted to AdFreak in 2012. We begin with No. 50 down to No. 41. Check back all next week as we count down to No. 1. Newspaper's Poor...
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