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Top 10 Commercials of the Week: Jan. 18-25
This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the '90s. Many of the...
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Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else...
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Kraken Rum Billboards Will Kidnap You and Squeeze You to Death
The Kraken Black Spiced Rum is going with death by giant tentacle as the theme of a pair of 3-D billboards that went up recently in Chicago. On each ad, the brand's namesake mythical beast appears to...
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Where Do Babies Come From? In Kia's Super Bowl Ad, a Planet Called Babylandia
A flustered father answers his son's pressing question "Where do babies come from?" with a Super Bowl-worthy blockbuster of a tall tale—set on a distant planet called Babylandia—in Kia's upcoming...
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Clothing Store Uses Actual Burglary Footage in Ad, Making Fashions Look Most...
Someone call the fashion police! Brazilian menswear brand Reserva used actual security-camera footage of a real robbery at one of its São Paulo stores in the ad below, for a subsequent clearance sale....
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Razorfish Nabs Masco, Firstborn Gets Redken
Razorfish and Firstborn have picked up work from major brands in early 2013.Razorfish has landed Masco and will serve as the Fortune 500 company's lead digital agency going forward. The Taylor,...
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Draftfcb N.Y. Fills Top Creative Role
The New York office of Draftfcb has named new chief creative officer: Javier Campopiano, who most recently was regional creative director of Draftfcb Latin America. Campopiano, who starts Feb. 4, will...
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We Reach Everyone Online. No, We Do!
Yesterday, AppNexus announced that it had pulled in $75 million in new funding. Pretty impressive, particularly in a climate where you hear things about startups like Tumblr having trouble raising...
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Ad of the Day: Samsung
If you've got a job, there's a decent chance you're dealing with a dual-device situation—you know, a work phone given to you by the office (probably one that's useless for anything beyond taking calls...
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Taylor Swift and Diet Coke Are Getting Packaged Together
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal with Beyoncé Knowles six...
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Trailer Mash 01-25-13
A parallel fantasy universe movie bubbles through from a parallel universe every couple of years. (Remember Frequently Asked Questions About Time Travel? No? Different universe.) This year opens with...
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Twitter Vine Took 5 Minutes to Make: CPG
Twitter's new Vine app—which lets companies publish six-second GIF-looking videos—has piqued interest in techies, showing up as a trending topic on the social site for much of the last 30 hours. Brand...
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Your Brand Here
Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back roads giving birth to Nascar in...
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The Most Popular Brands of the Year
Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects, fell down the popularity list. Market...
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Adidas Turns Bull's Injury Into Inspiration
Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports marketers...
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How to Score an Endorsement When You Have No Game
Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its first playoff berth...
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How to Win the Super Bowl
Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no wonder. A recent...
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Volkswagen's Super Bowl Spot Turns Glum White Office Workers Into Happy...
Are you a typical white corporate American office drone with a case of the Mondays? It would help a whole lot if you were Jamaican—or at least talked like one. That's the comical premise behind...
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Budweiser's First Tweet Asks Fans to Name Baby Clydesdale, Star of Its Super...
Babies are always big at the Super Bowl. This year, Budweiser might have the cutest one. A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second Clydesdales...
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