Ad of the Day: Anti-Defamation League
The Anti-Defamation League celebrates its centennial year with this lovely, simple video from Publicis Kaplan Thaler that imagines what the world would be like if Dr. Martin Luther King Jr., Anne...
View ArticleGoogle Glass Reaches New Level of Cool as Pauly D Puts Knockoff Version in...
This is surely what Google was going for with Google Glass—a product so irresistibly fashionable that Pauly D, the Jersey Shore alum, DJ and general arbiter of taste, is trying to borrow its cool by...
View ArticleThree's Company in Wes Anderson and Roman Coppola's New Prada Short Film
From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent. Two guys star with Lea...
View ArticleJustin Timberlake Surprises Biggest Fans on Set in New Target Commercial
Advertising has been obsessed lately with scaring the crap out of people. So here, for your Friday enjoyment, is a more benign prank. Target, which is the exclusive retail partner for the release of...
View ArticleKirshenbaum Joins Nike Roster With SB Ad
Eric Koston is so legendary, even Tiger Woods is talking him up. So says a new TV ad from Nike. If you're wondering who Eric Koston is—he's a veteran pro skateboarder, and a member of the Nike SB...
View ArticleContently Wants to Help Brands Be Publishers
Contently, a startup that helps brands find freelance writers, is rolling out a number of new features this week for brands that are pushing to communicate with consumers with stories and blogs that...
View ArticleGQ Will Let You Personalize Its iPad App
Many magazines, which initially packed their tablet editions with interactive features, have had to curb them in the face of a growing (and costly) number of devices to develop for. But GQ is going...
View ArticleAgency Sends Briefs Back to Clients as Elaborate Paper Sculptures
When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative...
View ArticleBritish Restaurant Bakes Customer Stories Directly on Its Dinner Plates
In our age of virtual sharing gone berserk, here's a refreshingly tactile effort by a British ad agency. For new restaurant Dishoom, OgilvyOne U.K. is collecting customer stories through the Internet...
View ArticleFord Apologizes for Tying Women Up in Indian Ads
If you've been under a rock, violence against women in India has been all over the news since last December following the horrific gang rape of a young woman who had the audacity to take a bus. She...
View ArticleRichard Pinder Re-enters Ad Fold With New Venture
Richard Pinder, the former chief operating officer of Publicis Worldwide, is back in the game with a new venture called The House Worldwide, led by former industry execs working with a network of...
View ArticleAd of the Day: Spotify
Music tends to resist attempts to define it. But Spotify tries to do so anyway in its first-ever advertising campaign—a dark, atmospheric effort for the streaming-music service from Droga5 in New...
View ArticleGoogle Chrome Turns Any Website Into a 3-D Marble Maze Game
Google's latest innovation in time-wasting fun—this time out of Japan—is the Chrome World Wide Maze, a browser experiment that turns any web page of your choosing into a 3-D marble maze. You need a...
View Article20th Century Fox and James Mangold Roll Out the World's First 'Tweaser' for...
We know this much about The Wolverine director James Mangold: He has an iPhone. The filmmaker tweeted six seconds of footage from his film about the Marvel Comics character in the form of a Vine post...
View ArticleRobot Copters Hovering Over London Form Starfleet Logo to Promote Next Star...
Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick...
View ArticleThis Woman Is Keeping Online Ad Companies on Their Toes
The future of online behavioral advertising may lie in the hands of Genie Barton. As vp, director of the Council of Better Business Bureaus’ online behavioral advertising and mobile marketing...
View ArticleShoppers Prefer Easy Returns Over Quick Shipping
In the ongoing battle for customers, more and more merchants (Nordstrom, eBay and Walmart among them) have been dangling the carrot of same-day delivery. It’s an enticing idea—and one that might also...
View ArticleThree Brands That Used Data to Transform Their Media Strategies
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big Data dominates the...
View ArticleIBM's Long-Form Content Shows Its Technology in Action
IDEA: Technology for elder care has come a long way since "I've fallen … and I can't get up!" IBM is pioneering sensors that monitor seniors' homes in real time—temperature, carbon dioxide levels and...
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