Clik here to view.
TripAdvisor Hires Shops for Its First Offline Campaign
TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle creative...
View ArticleClik here to view.
Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them with four new...
View ArticleClik here to view.
Ad of the Day: Coca-Cola
Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course. The brand today launched the latest video in its "Open happiness"...
View ArticleClik here to view.
Girl Barfs Up Her Own Dad in Baffling Anti-Drinking Ad From Spain
"Every time you get drunk, you separate yourself from the things that matter most. Like your family." That's the voiceover in this weird anti-drinking ad from Spain, aimed at young adults. The girl in...
View ArticleClik here to view.
Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in a new intern in large part because...
View ArticleClik here to view.
'Mobile Advertising Video Has Just Begun'
New Model Agency: Chris Cunningham of appsavvy has designs on your phone
View ArticleClik here to view.
Mayer Talks Tumblr Plans, Unveils New Flickr
Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a younger, more visual...
View ArticleClik here to view.
NowThis News Attracts High-Profile Supporters
Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce...
View ArticleClik here to view.
Can the Empire State Building Brand Its View?
The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931 landmark’s 86th floor...
View ArticleClik here to view.
WPP Created One Big Digital Shop From 8 Smaller Ones
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent is taking a...
View ArticleClik here to view.
Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
I'm not sure which is more disturbing—the hirsute images that adorn the Beardvertising site from Kentucky ad agency Cornett-IMS, or creative Whit Hiler's use of the work "mancessory" to describe such...
View ArticleClik here to view.
Jack Link's Will Never Get Tired of Messin' With Sasquatch
Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the...
View ArticleClik here to view.
Diaper-Buying, Sex-Starved, Death-Obsessed Lonely Island Guys Promote New Album
Are the guys from Lonely Island trying to say that marriage and kids are shortcuts to the grave? They sure don't seem too happy to be "grown-ass" men, maybe because they're starving for sex, wiping...
View ArticleClik here to view.
Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her...
Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company,...
View ArticleClik here to view.
Cramer-Krasselt Beats the Odds to Keep Porsche
Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account,...
View ArticleClik here to view.
Ad of the Day: Nike
The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman. But that's not entirely fair. All you have to do to make a successful Federer spot...
View ArticleClik here to view.
Digital Dignitaries Debate Display's Death
Display advertising is largely ineffective. Brands aren’t interested and they’re not likely to get on board any time soon. No, the brands are coming online soon—just wait. Those were two competing...
View ArticleClik here to view.
Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs...
Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the creative account. The godfather of...
View ArticleClik here to view.
Time.com Is On a Hiring Spree
Here’s a story you might not expect to come out of Time Inc.: Time.com is on a hiring binge. Two months after several higher-ups left in a round of cost-cutting, the site is hiring some 30 staffers,...
View ArticleClik here to view.
Tablets Overtake Smartphones as the Big Shopping Device
Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives on...
View Article