Clik here to view.
The Spot: Beauty and the Beast
IDEA: DDB in London has worked for years with Changing Faces, a U.K. charity that assists people with disfigurements. Recently, the agency noted a disturbing phenomenon: In films, people with facial...
View ArticleClik here to view.
Vacation Spots Try to Get Their Groove Back
These days, it can be hard to get people to visit the Big Easy, and Atlantic City no longer has a stranglehold on gambling. Both cities—historically top U.S. vacation destinations—are looking to...
View ArticleClik here to view.
Get Away to The Lower 48
With the approach of the summer travel season (and with the staycation enshrined in consumers’ economically uncertain hearts), a number of local tourism bureaus are trotting out new marketing...
View ArticleClik here to view.
Honest Tea Recycles Your Facebook Updates for Earth Month
How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants? If your answer was, "Allow people to...
View ArticleClik here to view.
Quish Exits JWT After Seven Years
Rob Quish wore many hats in his seven years at JWT: global evp, North American president, head of the agency's specialized communications group and most recently, Atlanta CEO. The last role, however,...
View ArticleClik here to view.
20 Best-Smelling Old Spice Commercials Ever
Wieden + Kennedy's Old Spice campaign offers an embarrassment of riches. Isaiah Mustafa filmed 186 videos in just three days in July 2010, as part of his personalized "responses" campaign, to go along...
View ArticleClik here to view.
Microsoft Nabs More Partners for Xbox TV Ads
Microsoft is looking to build upon its impressive lead on the interactive TV front, an area where the software giant has seemingly outmaneuvered rival Google. To that end, Microsoft announced a slew...
View ArticleClik here to view.
Ad of the Day: Motel 6
Motel 6 wants you to know it's still around. To celebrate its 50th birthday, the highway hotel chain is taking a retrospective road trip of sorts. A new spot for the brand, created by The Richards...
View ArticleClik here to view.
7 Most Unforgettable Campaign Ads From the Republican Primaries
With a slew of late, largely irrelevant Republican primaries coming up tonight, the tumultuous primary season is coming to its inevitable close. Below, Adweek takes a look back at the outrageous...
View ArticleClik here to view.
McCann Loses More Nestlé Brands
McCann Erickson has lost more of its business from longtime client Nestlé: The marketer has pulled its Coffee-Mate and Nesquik brands out of the agency’s L.A. office. Nestlé is still finalizing...
View ArticleClik here to view.
Lavazza Taps Protagonist as N.A. Agency
Italian coffee brand Lavazza has named its first North American agency lead, Protagonist, which is working on the business with public relations firm Susan Magrino Agency and in-store specialist...
View ArticleClik here to view.
Big Fish, Small Ponds
Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond...
View ArticleClik here to view.
It's a Gas: Caloric Returns to Heat Up Appliance Segment
In the 1950s, the stylish homemaker’s best friend in the kitchen was her Caloric stove, whose many boasts included built-in clocks, electronic burner ignition and, best of all, a choice of bright...
View ArticleClik here to view.
Data Points: You Are What You See
Plan to see The Amazing Spider-Man 2 or G.I. Joe 2 this summer? There's a good chance you're an optimistic type who also likes a clean house. The Dark Knight Rises more your style? Then you're likely...
View ArticleClik here to view.
Dove Lets Women Give Facebook Advertising a Makeover
Dove Australia has created the world's first makeover targeted at advertisements instead of women. Created by Ogilvy, the campaign introduces an app that lets Facebook users choose a feel-good message...
View ArticleClik here to view.
Trade Dog Poop for WiFi, Thanks to DDB
You really shouldn't have to be rewarded for picking up your dog's feces off the ground. It should be the automatic, decent thing to do. But sometimes people need to be incentivized. (I lived in...
View ArticleClik here to view.
Clik here to view.
Ad of the Day: Brand USA
It's a daunting client to have—the United States of America. And yet, undaunted, JWT this week unveiled the first comprehensive tourism marketing campaign for the U.S. aimed at overseas visitors. And...
View ArticleClik here to view.
Agency's Frustrating Beer Fridge Won't Open Until You Do Your Time Sheets
Lots of agencies have booze on hand—Arnold in Boston even has an impatient and lonely beer vending machine that harasses employees on Twitter until they visit it. But JWT's Casa in Brazil has the most...
View ArticleClik here to view.
Tide Suits Up With the NFL
Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into effect at the...
View Article