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A New Kind of Branding Spin
Las Vegas already has a pyramid, a sphinx, an Eiffel Tower and the gondola canals of Venice. And when developer Howard Bulloch is finished, the city will have another new toy: the largest Ferris wheel...
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Auto, Studios Start Upfront
In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about how the upfront negotiations were...
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First Mover: Moritz Loew
Specs Age 42 New gig Svp of sales, Huffington Post Media Group Old gig Chief agency officer, gm of sales, NBC News Digital What made you leave a legacy organization like MSNBC for The Huffington Post?...
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The Breast of Advertising
Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the...
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Bloomberg Shown in Drag in Ad Protesting Ban on Supersized Drinks
As if New Yorkers didn't have enough unpleasantness in their lives, now they've facing a ban on the sale of sugary drinks larger than 16 ounces … and they've been assaulted by this picture of mayor...
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Queen Elizabeth Gets Color-Coded by Pantone and Leo Burnett
Queen Elizabeth's Diamond Jubilee has a little something for everyone, including design geeks. Leo Burnett in London and Pantone worked together to create this nice little Pantone wheel based on the...
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Teens Drawn to Older Ladies via Snickers Peanut Butter Bars
This new ad from BBDO, New York, for Snickers Peanut Butter Squared bars might seem silly and forced to some of you. But anyone who has walked through Costco on a Sunday afternoon should understand...
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Ad of the Day: Target
It can be hard for audiences to keep up with all the superhero movies and their various sequels and prequels. But marketers have no such trouble—they leap tall buildings in a single bound for a chance...
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SHORT CUTS: 'Breaking Bad' Season 5 Poster Revealed
What do you think? Perhaps not as iconic as the season 4 poster.
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The Spend Graph
They know you like French food and Spanish wine. They know you shop at Nordstrom and Trader Joe’s, that you read The New York Times and TMZ, that you spent $3,000 on a bike and five grand on last...
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IAB's Rising Stars Shine, but on the Horizon
When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the increasingly savaged banner. But...
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The Spot: Speed the Plough
IDEA: Hovis bread secured its place in British advertising history with 1973's much-loved "Boy on Bike" spot. Directed by Ridley Scott, the homespun tale featured a young boy pushing a bike with its...
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Kraft Salad Dressing Is an Unfaithful Slut Who's 'Up for Anything'
Kraft has rebranded its salad dressing as "Anything Dressing"—a smart change that allows it to justify pouring its fattening Ranch over anything from asparagus to pizza. To promote the new branding,...
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MDC Partners Hires Chief Growth Officer
MDC Partners has poached Deutsch’s Chad Saul to lead business development efforts at the Canadian holding company. As chief growth officer—a new position—Saul will work closely with MDC shops such as...
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Marmite Celebrates Queen's Diamond Jubilee With Ma'amite
Marmite, that classic spreadable black paste on which every British child is raised—and which everyone but the British seems to despise—is marking Queen Elizabeth II's Diamond Jubilee with a special...
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Nestea Is Perfect for That Truly Giant Thirst
Giant boyfriends should be good for big laughs, right? That's the premise of this "Start of something different" spot for Nestea by Wieden + Kennedy in London. It tells the tale of an average gal who...
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