Clik here to view.
Ad of the Day: Kellogg's
What do you call it when Olympian Rebecca Soni swims the breastroke in reverse? The backstroke, you say? Wrong. You call it a Kellogg's commercial. During Friday’s opening ceremonies for the 2012...
View ArticleClik here to view.
Clik here to view.
GM Won't Ditch Commonwealth, Joel Ewanick’s Brainchild
General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing...
View ArticleClik here to view.
Little Caesars Seriously Does Not Want You to Call
Barton F. Graf 9000's "Do Not Call" campaign for Little Caesars, which you can see in a video summary below, boldly tests the limits of quirkiness and customer curiosity. A radio spot begins the...
View ArticleClik here to view.
Smartphone Making You Antisocial? Consider Rehab
BBH interns in Singapore are trying to fight back against antisocial smartphone dependency and the alienation of digital culture. Their weapon? A Social Rehab Toolkit, which includes note cards to...
View ArticleClik here to view.
Denon Picks First Agency Partner
Denon Electronics has selected BBDO New York to help the audio manufacturer expand its presence in product areas like headphones and docking stations. While Denon has previously worked on a project...
View ArticleClik here to view.
Cheil Worldwide Buys McKinney
After months of speculation, Cheil Worldwide formally announced its acquisition of McKinney in an estimated $50 million deal that positions the Durham, N.C. agency as the U.S. flagship of the South...
View ArticleClik here to view.
Four Shops Chase Bone Marrow Registry
Some fairly big agencies have lined up to pitch DKMS Americas, an organization that facilitates bone marrow transplants. Among the four New York shops competing for DKMS’ business are Grey and...
View ArticleClik here to view.
Ad of the Day: Dell
Dell can help kids fly. So says "Meet Annie," a new commercial about a fifth grader who uses her laptop, a handheld camera and a homemade green screen to create a video of herself going airborne over...
View ArticleClik here to view.
Sweet Acceptance: Target Warms Hearts With College Admission Clips
Here's one of the more compelling YouTube montage ads we've seen. Target and Deutsch LA string together clips of college applicants' reactions to the news they’ve been accepted. It's a simple concept...
View ArticleClik here to view.
MediaVest's Terkelsen Starts to Make Mark
MediaVest USA has named a new analytics director, Brian Terkelsen's first major hire since becoming CEO in June and a sign of the importance he plans to put on data-driven marketing at the agency....
View ArticleClik here to view.
Does This Odd Man Make You Want to Watch Football?
Usually when I want to watch the goofy antics of a middle-aged guy with weird fake facial hair wearing an ugly three-piece suit, I take a look in the mirror. David & Goliath saves me the trouble...
View ArticleClik here to view.
Dropped by Dish, AMC's Zombies Invade NYC
When there's no more room in hell, the dead will walk the earth. And when there's no more AMC on Dish Network, the dead will walk New York City. Viral marketing agency Thinkmodo recently unleashed a...
View ArticleClik here to view.
Ad of the Day: ESPN
It's often said that being a sports fan is a lifelong commitment. In fact, it's so much more than that. ESPN and Wieden + Kennedy in New York take their excellent "It's not crazy, it's sports"...
View ArticleClik here to view.
'World's Strongest Coffee' Has 200% More Caffeine
Here's a fun competitive niche: An upstate New York roaster has created what it calls "the world's strongest coffee," an eco-friendly gourmet brew with 200 percent more caffeine than the average dark...
View ArticleClik here to view.
DDB West Adds a President
DDB has plucked a top executive from twofifteenmccann to help lead its West Coast operation. Mike Harris, chief strategy officer at twofifteenmccann, today assumes the new role of president of DDB...
View ArticleClik here to view.
Visa Ad Honors Phelps as 'Most Decorated Olympian'
By winning his 19th Olympic medal yesterday, Michael Phelps didn't just secure the title of "History's Greatest Olympian." He also earned an honor everyone on Earth has always wished for: A personal...
View ArticleClik here to view.
Right Guard Moves to RT+P
Philadelphia-based Red Tettemer + Partners was awarded lead North American creative responsibilities for Right Guard deodorants, Adweek has learned. The brand, owned by packaged-goods conglomerate...
View ArticleClik here to view.
Ad of the Day: M&M's
As a chocolate-filled confection, how do you know if you’re being appreciated only for your sugary goodness, or for the real you? It’s an age-old dilemma that M&M's explores in its latest spot...
View ArticleClik here to view.
FedEx Saves Face for Golf-Loving Metalheads
If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have to love...
View Article