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Smart Car Shows Why You Don't Crowdsource Short Stories on Facebook
We recently wrote about how quirky automaker Smart USA has clever Facebook ideas that are often too clever to actually work on Facebook. This week is no exception. On Monday, the brand posted a photo...
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AmEx's Open Concludes Creative Search
American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary. The selection follows a review in which the other finalists were Ogilvy...
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Penélope Cruz Sprouts Mario Mustache in Nintendo Ad
Penélope Cruz is adorable. She's also an incredibly talented actress, though you wouldn't necessarily know it from this new commercial for Nintendo, which focuses mostly on her—and her sister...
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Kobe Bryant: NBA Champ, Gold Medalist...and Columnist?
Following in the footsteps of First Lady Michelle Obama, Kobe Bryant proves that the NBCUniversal shortlist for stand-in editorial talent is about as exclusive as it gets. This week, the popular...
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Ad of the Day: 'The Sun'
Welcome to the sunny alternate universe of The Sun. In this new ad from Grey London, the News International tabloid puts on a happy-go-lucky face amid the ongoing arrests of its journalists for...
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Thomas Jefferson Up to His Old Tricks in Lottery Ad
"Typical Jeffersonian jungle fever" is how AdFreak reader Kenya Brome sums up Thomas Jefferson's behavior in this New York Lottery spot from DDB. Hard to argue with that. Jefferson will want to move...
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Data Points: Modern Families
Mixed-race, single parent-run and other nontraditional households are among the fastest-growing family segments. They're also heavier media users, and are more likely to look to media for product...
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GroupM Names North American Chief Digital Investment Officer
In a move underscoring the rapid growth of digital media in marketers’ communications, GroupM named Ari Bluman chief digital investment officer for North America, a new position at the WPP company....
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Catching a Buzz
In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 list of improvers in...
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Daniel Day-Lewis Embodies Lincoln in Movie Poster
Steven Spielberg's Lincoln will chronicle the final months in the life of America's greatest president—and the movie's first poster, unveiled today, presents a suitably heroic yet weary image of the...
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Major League Baseball and Anheuser-Busch Renew Sponsorship Pact
Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor...
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AMC Continues Zombie Attack on Dish With Undead Presidential Candidate
Depending on your ideological leanings, a viable third-party presidential candidate may sound like a good thing right about now. Even if he's undead. A pasty-faced decaying dude named A. Zombie,...
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Perspective: Sit Back and Relax
Long before the coinage of the term man cave—that realm in every house where dad reigns sovereign—the male dominion over the American home was manifest in a single piece of furniture: the La-Z-Boy...
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Portrait: Gyro
Specs Who Christoph Becker, global chief executive officer, chief creative officer, Gyro What B-to-b integrated marketing agency Where Gyro offices, New York Gyro may be one of the biggest...
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James Carville and Mary Matalin Continue Their Branded Bickering
Democratic consultant James Carville and Republican consultant Mary Matalin are on the road to becoming advertising's "it" couple—that is, when brands want a commercial that weds their product to...
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Beef Jerky Brand Makes Meat-Mosaic Portraits of Obama and Romney
If you're at all like me, you've probably wondered what Barack Obama and Mitt Romney would look like in meat-sculpture form. Well, now we know. Jack Link's and ad agency Carmichael Lynch commissioned...
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Androgynous Model Goes Topless for Toyota
Broadcast censors would have a tough time with this one: Should a man be allowed to go topless in a TV commercial if he looks pretty convincingly like a woman? Stav Strashko, 19, an androgynous male...
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Maxus Names UK head Pattison Global Chief Strategy Officer
Lindsay Pattison, CEO of Maxus UK, has been named global chief strategy officer, a new position at the GroupM media network. The London-based Pattison retains her current duties while assuming the...
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Microsoft's First New Logo in 25 Years Is Pretty Damn Nice
Microsoft sees 2012 as a year of rebirth. And so on Thursday it unveiled its first new logo since 1987. From the Microsoft blog: "The Microsoft brand is about much more than logos or product...
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Ab Circle Pro's Quick-Fix Exercise Claim Gets Workout From FTC
The quick-fix exercise pitch of Ab Circle Pro, "only 3 minutes=100 sit ups!" is nothing but pump fiction. To settle Federal Trade Commission charges of deceptive advertising, the marketers of the...
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