MPG, Havas Media Has New North American CEO
Lori Hiltz is the new CEO of MPG’s North American media network. Her appointment caps a two-year search to find a replacement for Shaun Holliday, who exited the Havas agency in 2010 amid client losses...
View ArticlePerspective: Up in the Old Hotel
In 1930, when the French-born Charles Pierre Casalasco finished building the Hotel Pierre—a Georgian-style chateau with a copper-clad mansard stretching its neck 500 feet above Central Park—he...
View ArticleNokia Apologizes for Deceptive Ad Touting Camera's Image Stabilization
When advertisers get caught blurring the line between fact and fiction, the Internet can quickly and mercilessly bring their transgressions into focus. Case in point: Nokia has apologized for a...
View ArticleiPhone 5's 'Rubberband' Feature Allows It to Swell Into an iPad
Aatma Studio has a habit of rolling out prediction videos for Apple products, inadvertently making them way cooler than the real thing. Its latest concept clip, for the imminent iPhone 5, just gets...
View ArticleFlight Attendant Demonstrates Proper Condom Technique in Durex Spot
Durex is no stranger to salacious advertising. But this faux-guerrilla spot from Poland, in which a flight attendant demonstrates how to use a condom on a chrome dildo, lacks the charm the brand's ads...
View ArticleOgilvy's E-Commerce Unit Gets Tech Partner
A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit run...
View ArticleDodge Travels to the Year 3000 for Advice on High-Tech Cars
Dodge might not actually be able to travel a thousand years into the future to harness the best technology for its cars, as it pretends to do in this new Dart spot from Wieden + Kennedy. But it is...
View ArticleTom Brady Excels at Imaginary Football in Latest UGG Spot
Tom Brady and UGG were always a perfect match, if only because people always muttered the brand name, inadvertently, when they heard he was endorsing it. Still, the pairing doesn't seem as weird as it...
View ArticleKaty Perry Brings Popchips Back From the Brink in New Ads
Following a pretty disastrous campaign starring Ashton Kutcher, which was sunk by complaints of racism, Popchips is back with one of the more inoffensive endorsers around: Katy Perry. In four new...
View ArticleTaylor Swift and Kanye West Headline MTV's VMA Promos
Taylor Swift and Kanye West, whose fracas at the 2009 MTV Video Music Awards remains one of the most pathetic incidents in TV history, are reuniting at the 2012 VMAs, which take place tonight—at least...
View ArticleHonda Dealer Group Launches Review
Honda dealers in New York, New Jersey and Connecticut have banded together and they’re looking for an ad agency. The TriHonda Dealer Group has an annual media budget of $40 million. The assignment...
View ArticlePrestone Saves Your Car from Evil Grim-Reaper Tow Truck
The Grim Reaper is always a solid standby in advertising, and now he gets auto-pomorphized in this new Prestone campaign from The Richards Group in Dallas. In the new spot, the Reaper is an imposing...
View ArticleRespected ESPN Analyst Turns Out to Be Scruffy Hooligan in 'This Is...
Regular viewers of ESPN know John Clayton as a brainiac NFL analyst. In fact, he's a disgusting slacker who never left home. It's amazing what you learn from the "This Is SportsCenter" ads. The spot,...
View ArticleAd of the Day: Honda
Whether it was a rusty old clunker or a shiny new convertible, everyone has a special place in their heart for their first car. (I'm still convinced that Saab is the greatest automaker in existence,...
View ArticleCarlton Draught Thanks Practically Everyone on Twitter Who Liked Its Ad
It can be difficult for brands to know how—and how often—to respond to people on Twitter. Some limit their interactions to pressing customer-service needs. Others reply enthusiastically (if...
View ArticleInside R\GA's 'Hotel Noir' Strategy
Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out. To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s...
View ArticleTop 10 Commercials of the Week: Aug. 31- Sept. 7
This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson. Many of the hundreds of TV commercials aired each day are just...
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