Here we go again.
Less than four years after hiring The Martin Agency as its lead creative shop, the pizza chain is reviewing its creative business again.
Martin, an Interpublic Group shop based in Richmond, Va., plans to defend, an agency representative said.
Pizza Hut's media spending typically exceeds $200 million annually.
The other finalist in the last creative review, which took place in the fall of 2009, was Gotham in New York. At the time, Martin succeeded longtime incumbent BBDO on the account. BBDO had worked on the brand since 1987.
Pizza Hut, which is based in Plano, Texas, acknowledged the search, saying that the chain was "looking at fresh ways to enhance" marketing and strengthen its connections with consumers.
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