Brand advertising was the last piece of the puzzle for Trailer Park, the entertainment marketing agency that has branched out into digital production and advertising. Acquired by the shop in 2010, goodness Mfg., then three years old, has integrated digital production resources in mobile, print, digital publishing, social, interactive TV, content and more, enabling the entire company to deepen its direct ties with marketers. In addition to Toshiba and ING Direct, goodness Mfg. has also added the likes of Bolthouse Farms and Newegg.com to its roster.
Specs:
Who left to right: Paul Keister, ecd; Rupert Samuel, evp, integrated production; Tom Adams, ecd; Bob Cianfrone, ecd;
Rick Eiserman, CEO, goodness Mfg. and Trailer Park
What Advertising agency
Where Hollywood, Calif.
Photo: Jeremy Goldberg
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Goodness Mfg. Portrait
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