FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good thing—usually. I guess folks in the other 49 states will have to make their own decisions about when to take a bathroom break. For me, Go Daddy's ads present the perfect opportunity. They're always piss poor, and even the company name suggests making a dash to the can.