Meet some of the rookie creatives that made it to the big game this year.
Thanks to crowdsourcing competitions from giant brands, a handful of young filmmakers achieved the honor of having their ads air during the Super Bowl on Sunday. Dannon’s slapstick spot, for example, created by brothers Remy Neymarc, 21, and Andrew Neymarc, 23, featured John Stamos getting head-butted by a girlfriend after teasing her with a spoonful of Oikos Greek yogurt. The work won an invite-only contest run by crowdsourcing site Poptent, fulfilling what Andrew—who with Remy won similar competitions for Jaguar and The American Red Cross—called their most challenging.
Y&R creative director Richard Goldstein was on set for the shooting of the final version to help ensure the brand’s satisfaction with the production, which was more involved than the Neymarc brothers’ usual two-man operation.
And while they’re glad about the experience and exposure, they’re more interested in signing with a production house or working for an agency than flogging the crowdsourcing circuit for little—and when they lose, no—pay.