Clik here to view.
GM Opts Out of Q2 Upfront Buys
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second quarter upfront commitments. According to several sources, GM has pulled out of...
View ArticleClik here to view.
General Electric Joins Super Bowl Lineup With Pair of :45s
General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other businesses and whole...
View ArticleClik here to view.
Perspective: The Backhand Boys
In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball...
View ArticleClik here to view.
Portraits: Situation Interactive
Specs Who Damian Bazadona, president What Digital marketing agency Where New York's Garment District Damian Bazadona, a New York Giants fan, isn’t your typical sports marketing expert. The founder of...
View ArticleClik here to view.
Jack in the Box: If You Love Bacon, Why Don't You Marry It?
Jesus Christ, it never ends. Jack in the Box takes America's (literally) unhealthy bacon obsession to the next level with its "Marry Bacon" TV commercial from Secret Weapon Marketing, which turns out...
View ArticleClik here to view.
Old Spice Crashes Into Commercials for Other P&G Brands
Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews cuts through the clutter with...
View ArticleClik here to view.
E*Trade and Century 21 Release Their Super Bowl :30s
It's been quite amazing how many finished Super Bowl spots, not just teasers, have been released online before this year's game. This morning we have two more 30-second spots—E*Trade's "Fatherhood"...
View ArticleClik here to view.
Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot
And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John (who's wearing some...
View ArticleClik here to view.
Chevy Guys Live, Ford Guys Die in Silverado's Super Bowl Ad
General Motors is airing three 60-second spots for Chevrolet during the Super Bowl. We had already seen two of them—"Stunt Anthem" for the Sonic, and the "Happy Grad" consumer-generated ad for the...
View ArticleClik here to view.
Trailer Mash 02-03-12
Imagine all the trailers for this week's opening movies condensed into a minute-long sequence. Look up. There it is. And now look down. Why, there's rumination on the content of Hollywood's finest...
View ArticleClik here to view.
Ad of the Day: JCPenney
JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair and square" prices (a pun on its...
View ArticleClik here to view.
HP to Name New Agency for Computing Unit in March
Hewlett-Packard expects to make an agency selection for its worldwide personal computing unit by the end of March, as outside consultants Pile and Co. now reach out to agencies. The company said...
View ArticleClik here to view.
'Billboard' Covers the Music and Musicians of Super Bowl XLVI
As always, music will be a big part of Super Bowl XLVI. Madonna is doing the halftime show, of course, and musicians will appear in a number of ads—from Elton John and Melanie Amaro for Pepsi, to...
View ArticleClik here to view.
Century 21 "Smarter Bolder Faster" - 2012 Super Bowl
Century 21 "Smarter Bolder Faster" - 2012 Super Bowl
View ArticleClik here to view.
Clik here to view.
Adweek Live Blogging the Ads of Super Bowl XLVI
Click over to adweek.com/super-bowl after 6 p.m. ET tonight, as we live-blog the 2012 Super Bowl commercials. Adweek writers will be joined by the following guests: • Tim Nudd and the rest of the...
View ArticleClik here to view.
Clik here to view.
HuffPo Slips Into the Stream
“We’re not going to become a cable network,” declared Huffington Post editor Roy Sekoff, explaining the rollout last week of The Huffington Post Streaming Network. Yet questions on what exactly it is...
View ArticleClik here to view.
The Young Guns of the Super Bowl
Meet some of the rookie creatives that made it to the big game this year. Thanks to crowdsourcing competitions from giant brands, a handful of young filmmakers achieved the honor of having their ads...
View ArticleClik here to view.
CareerBuilder "Business Trip" - 2012 Super Bowl
CareerBuilder "Work Trip" - 2012 Super Bowl
View Article