
Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube.
Partnering with Adweek for this Super Bowl rewind feature, YouTube says searches for the term "super bowl" on its site were 156 percent higher this year than in 2011. Remarkably, Super Bowl ads—either the teasers or the full spots—were watched more than 30 million times on YouTube before this year's game even kicked off. That's a testament to just how many advertisers went for the pre-game buzz this time around by posting content earlier than ever.
On game day, the most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M's, The Avengers movie trailer and Chrysler's spot featuring Clint Eastwood.
Then there's the million-view club. Twenty-seven spots (teasers or full ads) reached at least 1 million views within 72 hours of the end of Super Bowl XLVI. You can see those commercials below, from lowest view count to highest. That's followed by a lengthier chart of view counts for the top YouTube clips posted by Super Bowl advertisers through Feb. 8.
-
BRIDGESTONE • Performance Football
Created: 2/5/12
Views through Feb. 8: 1,102,316
-
HYUNDAI • All For One
Created: 1/24/12
Views through Feb. 8: 1,160,126
-
CHEVROLET • Stunt Anthem
Created: 1/27/12
Views through Feb. 8: 1,431,266
-
TELEFLORA • Adriana
Created: 2/2/12
Views through Feb. 8: 1,442,659
-
BRIDGESTONE • Performance Basketball
Created: 2/5/12
Views through Feb. 8: 1,468,332
-
SAMSUNG • Thing Called Love
Created: 2/1/12
Views through Feb. 8: 1,570,989
-
HYUNDAI • Cheetah
Created: 1/24/12
Views through Feb. 8: 1,655,482
-
TOYOTA • Connections
Created: 1/30/12
Views through Feb. 8: 1,664,091
-
BRIDGESTONE • Performance Balls and Puck (Teaser)
Created: 1/25/12
Views through Feb. 8: 1,666,374
-
H&M • David Beckham
Created: 1/26/12
Views through Feb. 8: 2,032,750
-
M&M's • Just My Shell
Created: 2/1/12
Views through Feb. 8: 2,044,290
-
KIA • A Dream Car. For Real Life. (Extended Version)
Created: 2/1/12
Views through Feb. 8: 2,053,131
-
CHEVROLET • Happy Grad
Created: 1/19/12
Views through Feb. 8: 2,351,666
-
MARVEL • The Avengers (Extended Version)
Created: 2/3/12
Views through Feb. 8: 2,948,079
-
KIA • A Dream Car. For Real Life. (Teaser)
Created: 1/31/12
Views through Feb. 8: 3,004,785
-
HYUNDAI • Think Fast
Created: 1/24/12
Views through Feb. 8: 3,052,403
-
DANNON OIKOS • The Tease
Created: 2/1/12
Views through Feb. 8: 3,094,956
-
TOYOTA • It's Reinvented
Created: 1/27/12
Views through Feb. 8: 3,227,541
-
MARVEL • The Avengers (Teaser)
Created: 1/31/12
Views through Feb. 8: 3,241,166
-
PEPSI • King's Court
Created: 2/3/12
Views through Feb. 8: 3,459,991
-
CHRYSLER • It's Halftime in America
Created: 2/5/12
Views through Feb. 8: 5,645,617
-
CHEVROLET • 2012
Created: 2/2/12
Views through Feb. 8: 6,362,622
-
AUDI • Vampire Party
Created: 1/25/12
Views through Feb. 8: 6,567,395
-
VOLKSWAGEN • The Dog Strikes Back
Created: 1/30/12
Views through Feb. 8: 9,417,779
-
VOLKSWAGEN • The Bark Side (Teaser)
Created: 1/18/12
Views through Feb. 8: 13,961,599
-
HONDA • Matthew's Day Off (Extended Version)
Created: 1/26/12
Views through Feb. 8: 14,092,478
-
ACURA • Transactions (Extended Version)
Created: 1/30/12
Views through Feb. 8: 17,048,938