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Adweek's Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube

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Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube.

Partnering with Adweek for this Super Bowl rewind feature, YouTube says searches for the term "super bowl" on its site were 156 percent higher this year than in 2011. Remarkably, Super Bowl ads—either the teasers or the full spots—were watched more than 30 million times on YouTube before this year's game even kicked off. That's a testament to just how many advertisers went for the pre-game buzz this time around by posting content earlier than ever.

On game day, the most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M's, The Avengers movie trailer and Chrysler's spot featuring Clint Eastwood.

Then there's the million-view club. Twenty-seven spots (teasers or full ads) reached at least 1 million views within 72 hours of the end of Super Bowl XLVI. You can see those commercials below, from lowest view count to highest. That's followed by a lengthier chart of view counts for the top YouTube clips posted by Super Bowl advertisers through Feb. 8.

  1. BRIDGESTONE • Performance Football
    Created: 2/5/12
    Views through Feb. 8: 1,102,316
  2. HYUNDAI • All For One
    Created: 1/24/12
    Views through Feb. 8: 1,160,126
  3. CHEVROLET • Stunt Anthem
    Created: 1/27/12
    Views through Feb. 8: 1,431,266
  4. TELEFLORA • Adriana
    Created: 2/2/12
    Views through Feb. 8: 1,442,659
  5. BRIDGESTONE • Performance Basketball
    Created: 2/5/12
    Views through Feb. 8: 1,468,332
  6. SAMSUNG • Thing Called Love
    Created: 2/1/12
    Views through Feb. 8: 1,570,989
  7. HYUNDAI • Cheetah
    Created: 1/24/12
    Views through Feb. 8: 1,655,482
  8. TOYOTA • Connections
    Created: 1/30/12
    Views through Feb. 8: 1,664,091
  9. BRIDGESTONE • Performance Balls and Puck (Teaser)
    Created: 1/25/12
    Views through Feb. 8: 1,666,374
  10. H&M • David Beckham
    Created: 1/26/12
    Views through Feb. 8: 2,032,750
  11. M&M's • Just My Shell
    Created: 2/1/12
    Views through Feb. 8: 2,044,290
  12. KIA • A Dream Car. For Real Life. (Extended Version)
    Created: 2/1/12
    Views through Feb. 8: 2,053,131
  13. CHEVROLET • Happy Grad
    Created: 1/19/12
    Views through Feb. 8: 2,351,666
  14. MARVEL • The Avengers (Extended Version)
    Created: 2/3/12
    Views through Feb. 8: 2,948,079
  15. KIA • A Dream Car. For Real Life. (Teaser)
    Created: 1/31/12
    Views through Feb. 8: 3,004,785
  16. HYUNDAI • Think Fast
    Created: 1/24/12
    Views through Feb. 8: 3,052,403
  17. DANNON OIKOS • The Tease
    Created: 2/1/12
    Views through Feb. 8: 3,094,956
  1. TOYOTA • It's Reinvented
    Created: 1/27/12
    Views through Feb. 8: 3,227,541
  2. MARVEL • The Avengers (Teaser)
    Created: 1/31/12
    Views through Feb. 8: 3,241,166
  3. PEPSI • King's Court
    Created: 2/3/12
    Views through Feb. 8: 3,459,991
  4. CHRYSLER • It's Halftime in America
    Created: 2/5/12
    Views through Feb. 8: 5,645,617
  5. CHEVROLET • 2012
    Created: 2/2/12
    Views through Feb. 8: 6,362,622
  6. AUDI • Vampire Party
    Created: 1/25/12
    Views through Feb. 8: 6,567,395
  7. VOLKSWAGEN • The Dog Strikes Back
    Created: 1/30/12
    Views through Feb. 8: 9,417,779
  8. VOLKSWAGEN • The Bark Side (Teaser)
    Created: 1/18/12
    Views through Feb. 8: 13,961,599
  9. HONDA • Matthew's Day Off (Extended Version)
    Created: 1/26/12
    Views through Feb. 8: 14,092,478
  10. ACURA • Transactions (Extended Version)
    Created: 1/30/12
    Views through Feb. 8: 17,048,938

 


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