Clik here to view.
Clothing Brand Helps You Love the One You're Not With
If your idea of a great Valentine's Day gift is passionate sex with someone other than the person you're actually dating, then Moosejaw Mountaineering has got your back. The quirky clothing retailer...
View ArticleClik here to view.
Cycle of Life: Resetting L.A.'s Smoking Deaths Billboard
Ushering in the new year at the Smoking Deaths billboard above Santa Monica Boulevard in West L.A. has become a somewhat morbid yet surprisingly meaningful tradition. Each year, just before midnight...
View ArticleClik here to view.
Adweek's Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube
Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube. Partnering with Adweek for this Super Bowl rewind...
View ArticleClik here to view.
Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids
After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading...
View ArticleClik here to view.
Ad of the Day: Red Bull
It seems a little risky to sponsor a daredevil in a stunt that could, if things go wrong, result in his body exploding 22 miles above the Earth. But Red Bull is willing to take that chance. The energy...
View ArticleClik here to view.
Intel Taps Venables Bell for Ultrabook Push
The balance of power among creative agencies working for Intel has shifted again, this time in favor of Venables Bell & Partners. Last year, Venables Bell lost its lead status on Intel’s core...
View ArticleClik here to view.
Tic Tac to Erect Interactive Billboard in Times Square
Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app, they'll be able to...
View ArticleClik here to view.
Trailer Mash 02-10-12
Margaret Hilda Thatcher so loathed her low born roots, runs one interpretation, that she destroyed the entire British working class out of revenge. Her methods were not subtle, as you will see if you...
View ArticleClik here to view.
Mini Cooper Selects Semifinalists
Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern &...
View ArticleClik here to view.
Clik here to view.
Grammy Promos Star Foo Fighters, Bon Iver, Skrillex and Adele
The 54th Annual Grammy Awards, unofficially subtitled the 2012 Adele Lovefest, is happening this Sunday. To promote it, the Recording Academy and TBWA\Chiat\Day in Los Angeles did these lovely little...
View ArticleClik here to view.
Do Mobile Ads Still Suck?
Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have they come in that...
View ArticleClik here to view.
Watching the Electeds
As the mobile advertising industry begins to capture more share of the marketing mix, it is also working aggressively to put in place privacy policies and guidelines to keep Washington from adopting...
View ArticleClik here to view.
First Mover: JB Perrette
To be honest, I sort of expected you to sound like Pepé le Pew when you first opened your mouth. [Laughs] Actually, I was born and raised here in New York. I mean, I’m a Mets fan! But yes, my father...
View ArticleClik here to view.
Infographic: Designing the Perfect Blockbuster Movie Poster
You think you just randomly ended up in that movie-theater seat watching things explode? No, that was the end result of a meticulously crafted propaganda campaign by the movie studio, utilizing all...
View ArticleClik here to view.
Unlock a Mercedes With Your Own Car Keys on These Subway Ads
German ad agency Lukas Lindemann Rosinski did a nice job with these digital outdoor ads for Mercedes-Benz that passersby could control with their remote car keys. The point was to show off the Viano's...
View ArticleClik here to view.
Super Bowl Ads Generate $11 Million in Free Media Impressions
Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after Super Bowl...
View ArticleClik here to view.
Tell Ted Williams to Tell That Special Someone You Love Them
As we recently noted, it's been a year since Ted Williams, the ex-radio announcer from Ohio with the velvety voice, who was living on the streets and battling drug and alcohol addiction, got his...
View ArticleClik here to view.
Ad of the Day: Kraft MilkBite Bars
Everyone likes talking-food mascots. They're so full of joy and spirit and love for life. But as it turns out, they're still quite likable—maybe more so—when they're full of worry, angst and...
View ArticleClik here to view.
Nokia angles for North American reentry
A year after Nokia partnered with Microsoft to bring its Windows Phone operating system to Nokia devices, the phone manufacturer is marking 2012 as its “big comeback year” in North America, said the...
View Article