I pity the fool who thinks Mr. T will ever go out of style—or that I would ever refrain from opening this story with the catchphrase of the aging '80s icon. Teaming the mohawaked marvel with Anna Faris yields gold for Old Navy and agency Crispin Porter + Bogusky. Behold two minutes of inspired silliness promoting the retailer's "totally reinvented Best-Tees," touted as "the greatest, most softest, best-fitting tee[s] in the history of everything." Infomercial parodies are by now so familiar, this plays like one big post-modern in-joke. Along with gags about category staples like product demos, ordering info and infographics—there's a "softness graph" with baby chicks, kittens and puppies, culminating with the Best-Tee—we're treated to some unexpected and inspired schtick. When Faris confesses she once suffered from wearing ill-fitting T-shirts that "made me a real dillweed," we cut to her dressing room, where she sports an impossibly boxy, oversized tee that appears to be made of cardboard. When a stagehand tells her she's on camera in five minutes, she freaks out: "What are you, a time-boss? What do you have, like, a watch? Get ooouuut! Auuugh!" Later, with a Best-Tee snuggly cuddling her every curve, she offers an apology: "Look, I made you a cake—and this meat thing!" Overall, the spot's a perfect fit. Here's hoping they tee up a sequel.