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Astronaut's 'Angry Birds Space' Ad Is Out of This World
Game developers have been to the edge of space, but Rovio has boldly gone where no ad has gone before—to the International Space Station. The video below, starring astronaut Don Pettit, promotes the...
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Irish People in Atlanta Have Singing Mouths for Eyes
It's the little details that make this "Irish Eyes" spot (by Fitzgerald + Co.) for Atlanta's 2012 St. Patrick's Day Parade so effective. Not only is ginger Elvis here singing along with the mouths...
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Brands Infiltrate the Digerati
Virgin Mobile usually hits up the SXSW Music festival to scout up-and-coming bands for its Virgin Mobile FreeFest concert or Virgin Mobile Live Radio, "but now the new rock stars are these mobile app...
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Hispanic Agency of the Year
In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a speech that European...
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Old Brands, New Faces
Take a look at Sofia Vergara. Go ahead—everybody else is. The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at Kmart...
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Studios Drawn to the Field of Streams
Plenty of digital content has died after producers preached the content-first approach: “If you put it on the Internet, they will buy ads.” Now, however, at least three studios are betting that by...
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Social Media Breaks Down Barriers for Shoppers
Add social media to the growing list of ways Hispanic consumers wield their power. A just-released study from OMD Latino, Mi Comunidad, found that 90 percent of online Hispanics use social media at...
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Some Ford Vehicles Now Let You Kick Open the Trunk
I don't know how many European are eagerly awaiting the Ford Kuga, but one of its features is a trunk you can kick open (or if you're English, a boot you can boot open) by triggering a release...
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Google Takes 4 Classic Ads and Reimagines Them for the Web
Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via...
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TV Weathers the Storm
If you can keep your head when all about you are losing theirs, you may be a television ad sales executive. According to a new report from Kantar Media, TV stood alone in the fourth quarter of 2011,...
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Startups, Agencies (Try to) Build Relations
Would an advertising agency ever create the next Foursquare or Tumblr, asked James Cooper, chief creative innovation officer of JWT New York, during a panel yesterday on pitching startups to agencies...
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Ad of the Day: Guinness
Do men of a certain ilk need to be convinced to visit the pub and imbibe prodigious amounts of alcohol on St. Patrick's Day? Not in my experience. However, Guinness probably figures it shouldn't take...
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A Great Beer Commercial for Guys Who Can't Stand Wine
"It was 1987, and New Zealand was going off." That great line launches this amusing spot for DB Export Dry beer (via Colenso BBDO in Auckland), which takes aim at the New Zealand wine craze of that...
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Pepsi NEXT Is More Unbelievable Than Your Freaky, Superhuman Baby
Babies doing oddly grownup things is one of the great Internet memes of all time. It goes all the way back to the Dancing Baby of the mid-'90s—one of the first viral videos ever. The tradition has...
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Bear Grylls Still Wearing the Pants, at Least in Dockers Ads
Discovery Channel reportedly terminated its relationship with Bear Grylls this week over a contractual dispute—which would seem to be unfortunate timing for Dockers, which is in the midst of rolling...
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Ad of the Day: Dos Equis
The Most Interesting Man in the World is back—and he's still interesting. Dos Equis just rolled out two new television spots in its long-running campaign from Euro RSCG, which first launched in 2006....
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Roth Partners Expands Its Ranks
A growth spurt has prompted Roth Partners—a brand consultancy that pulls together outside talent to tackle marketing briefs—to add a managing partner. Filling the role is Jon Renner, a former managing...
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Data Points: Tech Set
Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled TVs,...
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Mr. T Pitches Old Navy Tees in Fun Infomercial Parody With Anna Faris
I pity the fool who thinks Mr. T will ever go out of style—or that I would ever refrain from opening this story with the catchphrase of the aging '80s icon. Teaming the mohawaked marvel with Anna...
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Hair-Loss Ad Uses Mirrored Ceiling to Point Out Your Bald Spot
Canadian ad agency Rethink pulls what we in the ad-criticism business call a "dick move" with its campaign for Panorama Hair, with ads on the mirrored ceilings of subway trains showcasing commuters'...
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