Clik here to view.
Dikembe Mutombo Defends Earth Against Mayan Prophesy of Annihilation in Old...
The world can't end fast enough for me, because I'm sick to death of hearing about the Mayan prediction that Dec. 21 will be the last day ever. Can't the red-hot destruction arrive this weekend so we...
View ArticleClik here to view.
Vaginal Lubricant Uses Slippery Marketing Tactic of Female Empowerment
Excuse me for once again having a chat with you about vaginas. Damiva, a new brand of products for ladybits whose name is a portmanteau of dame and diva, is releasing an ad campaign by Toronto...
View ArticleClik here to view.
Toys R Us Freaks Out as 4 Out of 5 Kids Don't Know Its Old Jingle
It was once an inescapable earworm that squirmed into almost every Saturday-morning commercial break. But the Toys R Us jingle has apparently lost its hold on America's youth. In a video promoting a...
View ArticleClik here to view.
Time Inc. Launches Digital Video Unit
More changes are afoot at Time Inc. following the reshuffling CEO Laura Lang kicked off last summer. Today, in a company-wide memo, Lang announced the launch of a new digital video unit, a recognition...
View ArticleClik here to view.
The Weather Channel Hires New Digital Ad Chief From Fox News
After tallying record numbers last month, The Weather Channel tapped Fox News vp of digital sales Jeremy Steinberg to lead its digital ad team from New York. An 11-year veteran at Fox News, Steinberg...
View ArticleClik here to view.
Grabbing a Red Stripe Causes Store's Other Products to Break Into Music
Here's a pretty awesome stunt from London by Red Stripe. Ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) rigged up scores...
View ArticleClik here to view.
Draftfcb Gets Company on Oreo
Wieden + Kennedy’s reputation for creating memorable ads for the Super Bowl didn’t clinch its successful bid to create one for Oreo, but it had to have helped. W+K has been assigned the honors of...
View ArticleClik here to view.
Ad of the Day: Honda
At least one person in each of these "Happy Honda Days" holiday ads deserves a big lump of coal. George the grouchy father. Steve's smother—sorry, mother—Nancy. Bratty sister Samantha. Lisa's terrible...
View ArticleClik here to view.
The Dangers of Donald
Remember that so-called “birther” issue from the presidential campaign? Remember all that press coverage of Donald Trump demanding that Barack Obama turn over his birth certificate—then doubting that...
View ArticleClik here to view.
Kohl's Confirms Media Agency Review
As if the holiday season isn’t hectic enough for the marketing department at Kohl’s, the company confirmed it has launched a review of its media account. Universal McCann is the incumbent.“We are...
View ArticleClik here to view.
Chrysler Comeback Kid Wins Adweek Honor
Olivier François, the cmo and much-praised branding engine for Chrysler Group, drove home last night with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala...
View ArticleClik here to view.
Portrait: Cutwater
SpecsWho Founder, chief creative officer Chuck McBride (l.); president Christian HughesWhat Advertising and digital communications agencyWhere San Francisco offices When Chuck McBride named his agency...
View ArticleClik here to view.
Perspective: Denim for Dudes
Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened...
View ArticleClik here to view.
Robots of the World Gather to Gaze Upon ... Something
Warning! Warning! The robot casts of Forbidden Planet, Lost in Space, Knight Rider and more have finally assembled in the same spot for "Robots on the Move," part of GE's "Brilliant Machines" campaign...
View ArticleClik here to view.
Karateka Trailer Is Hawk-Punching Hilarity for Retro Gaming Geeks
If you’re an old-school video gamer, you’ve got to love the trailer for Karateka, a modern spin on the 1980s classic. Created by geek culture guru Adam Lisagor’s Sandwich Video, the trailer features...
View ArticleClik here to view.
Fruit of the Loom Selects a New Agency
Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and media business after a review, a...
View ArticleClik here to view.
Is This Zombie Ad Too Violent for Prime-Time TV?
Norwegian sporting goods retailer XXL has agreed to stop running its new zombie-themed ad during family-oriented TV programs, a decision reached after a flurry of viewer complaints that the spot was...
View ArticleClik here to view.
Atmosphere Proximity Wins The Economist
In a shift to a more digitally-driven marketing strategy in North America, The Economist has tapped Atmosphere Proximity, N.Y., to lead brand communications and marketing after a review. Other agency...
View ArticleClik here to view.
Ad of the Day: Adidas
Ever since it was first published in 1843, Charles Dickens’ A Christmas Carol has been retold countless times, with everyone from Albert Finney to the Muppets taking on the roles of Ebenezer Scrooge...
View ArticleClik here to view.
It's Basic Math That's Killing Display
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of reaction—mostly positive, though some...
View Article