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Smoke-Free, No Reservations
Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants...
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The Spot: 'Mayhem' Forever
IDEA: Two and a half years after it was born, Allstate's "Mayhem" campaign is now going into labor. As mayhem personified, Dean Winters has played dozens of mischievous roles, representing unexpected...
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Ad of the Day: Booking.com
A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room. Priceline-owned accommodations site Booking.com is launching its first-ever TV campaign—a paean to the...
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Ugly Models Agency Finds Only the Most Peculiar-Looking Talent
When modeling agencies say they use "unconventional models," that's usually code for "pretty but not famous yet." Not at the Ugly Models Agency, though. They've gone full John Waters, by which I mean...
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Sentient Clock Is Able to Bend Time in Latest Grand Guinness Spot
Time out, Guinness. While I come down on the side of liking the brewer's new cinematic, Peter Thwaites-directed "Clock" spot, I'm fearful that the brand's countdown to self-parody has begun. The...
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Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz
Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for the ad, with...
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Tide's Super Bowl Spot Will Look at Stains Worth Keeping
Tide will take a surprisingly forgiving attitude toward stains—admitting, probably comically, that some are worth keeping—in its 2013 Super Bowl commercial from Saatchi & Saatchi in New York. The...
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Bacardi Issues RFP for U.S. Media Business
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review is in...
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Coca-Cola's Super Bowl Game Plan
Coca-Cola is hoping to up the ante on its past Super Bowl advertising with an ambitious 2013 campaign, created by Wieden + Kennedy, that invites consumers to play an online game with the brand leading...
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Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen
Drama is good for Super Bowl commercials. It's less good when you're shopping for a car. Cars.com is vowing to bring some extra drama to the Feb. 3 broadcast with its 30-second first-quarter...
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Hyundai Mixes Music and Humor in Super Bowl Ads
Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year. A pre-game ad, "Epic Play Date," features an original song and cameo from an established indie band, and...
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Data Points: Generation Gap
Baby boomers may have screwed a lot of things up for the next generations, saddling them with debt and holding on tight to their wealth while their childrens' prospects have all but evaporated in the...
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Dodge Dart's Gift Registry Lets Friends and Family Help You Buy a Car
Quick-witted, energetic and amusingly excessive, Wieden + Kennedy's TV campaign for the Dodge Dart has quietly become one of the most entertaining on the air. Now, agency and client are bringing some...
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Amy Poehler to Star in Best Buy's Super Bowl Commercial
Amy Poehler is landing all the prime gigs this winter. The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best Buy's Super Bowl...
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Was Your Agency's Horrible Website Written by a Wanker?
What could be more creatively and intellectually invigorating than the self-promotional copy produced by ad agencies large and small? Wags might say a lobotomy. And sadly, you might feel like you've...
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Netflix Hiding Easter Eggs on Its Site for Season 4 of Arrested Development
Netflix is subtly seeding some sly marketing on its website to promote the 14 new episodes of Arrested Development it produced. For example, if you search for "blue" on Netflix, you'll see subtle blue...
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Visa Predicted the Super Bowl Teams Before the Season Barely Began
The Harbaugh brothers may not have seen it coming, but Visa did. Back in the fall, the company broke two ads from TBWA\Chiat\Day advertising its Visa NFL Fan Offers program. The focus of those ads?...
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Audi Asks Viewers to Choose the Ending of Its Super Bowl Spot
Audi is letting viewers choose its Super Bowl ad this year—or rather, the ending of it. Venables Bell & Partners in San Francisco has created three different endings to a 60-second spot about a...
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Vogue Retains Top Spot in March
Among the highly scrutinized March fashion magazines, Condé Nast's Vogue is holding on to its usual first place, with 457 ad pages, up 4.5 percent from 2012. Archrival Time Inc.'s InStyle weighed in...
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