Hand Sanitizer Ad Warns You're Just a Few Shakes Away From a Sex Toy
Hand sanitizer is flying off the shelves in the U.S. because of the flu outbreak. In Chile, they're worried about more subversive germs. Print ad for Dettol by Havas Worldwide in Santiago. Via...
View ArticleDisney Builds Entire 8-Bit Street in London for 'Wreck-It Ralph'
Disney tricked out an entire London street with cool 8-bit props to promote Wreck-It Ralph, its feature-film-length chunk of nerdbait whose retro visual style was reflected by the sculptures in...
View ArticleAd of the Day: Nike
Lots of people don't have much use for Kobe Bryant, but his new Nike spot really is one of the most enjoyable ads he's ever done. The Los Angeles Lakers star has been in commercials since Roman times,...
View ArticleHuge's Unusual Romance With OKCupid
If OKCupid's newest blind-dating app does well enough, digital agency Huge will get some of the cash. The Interpublic Group shop created the OKCupid app—"Crazy Blind Date"—for the IAC-owned dating...
View ArticleTrailer Mash 01-18-13
It's the dead movie zone. This is the time of year when movie studios allow their lesser produce to wither and die in the umbra of the Oscar contenders you imagine you should be catching up on. No one...
View ArticleBBDO Again Tops 'Big Won' Awards Tally
BBDO has again won accolades as the most-awarded industry network last year, according to the Directory Big Won rankings assembled annually by Patrick Collister, the former executive creative director...
View Article87-Year-Old Man Vandalizes Football Field in Taco Bell's Super Bowl Teaser
The star of Taco Bell's upcoming Super Bowl spot certainly has "lived más"—for 87 years and counting. The fast-food chain on Friday released "Grandpa Goes Wild," a 54-second teaser for its big-game...
View ArticleLance and Lennay Week: 5 Brands That Got Hurt
The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire, thanks to Lance...
View ArticleMeredith Corp. Lays Off Staff
Publisher and broadcaster Meredith Corp. revealed today it laid off 60 people, a little less than 2 percent of its total workforce of 3,400. The parent of mass women's brands like Better Homes and...
View ArticleDDB Creative Pioneer Levenson Dies at 83
Bob Levenson, a leading Doyle Dane Bernbach star during the industry’screative revolution in the 1960s, died Wednesday at his Manhattan home. Known for writing legendary ads for marketers like...
View ArticleNew American Airlines Logo Triggers Ire and a Sense of Deja Vu
When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open to the world,”...
View ArticleWalgreens Reviews $200M+ Media Account
Walgreens is reviewing its media planning and buying business, according to sources. The retailer typically spends more than $200 million in media annually, according to Nielsen. Managing the search...
View ArticleIt's Man vs. Cheetah in Super Bowl Ad Teaser for Skechers
A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl. The spot, scheduled to air during the two-minute warning before...
View ArticleAgency of the Year: Carat
A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying the Eurocentric shop has become a major...
View ArticleAgency of the Year: PHD
When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big global brands....
View ArticleThe New King of Super Bowl Ads
If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45 Lions and its fourth-straight...
View ArticleGildan Apparel Teases One-Night-Stand Super Bowl Ad
The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for its debut Super Bowl...
View ArticleTwitter Hikes Promoted Trend for Super Bowl
Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital...
View ArticleVoice: Hold Your Position
As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also tend to think and speak in hashtags...
View ArticlePuppy Bowl Now Mastiff-sized
Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in fact, helped to offset declines at...
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