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Adweek, YouTube Partner on Super Bowl Ad Hub
Adweek and YouTube are co-hosting a Super Bowl party—one that will last for a week. As part of YouTube's fifth-annual Ad Blitz program, fans will be able to watch all of the high-profile ads broadcast...
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Endorsement Train Starts Early for Super Bowl QB
The “HarBowl” just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl. The Ravens quarterback just signed a...
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After Scientology Debacle, The Atlantic Tightens Native Ad Guidelines
A little over two weeks after The Atlantic got egg on its face over a sponsored Web post by the Church of Scientology, the media brand has issued new guidelines for so-called native advertising....
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Canadian Wheat Board Somehow Manages to Make an Ad That's Too Sexy
The Canadian Wheat Board is in trouble for a print ad that uses a 1969 Gil Elvgren pinup painting to draw attention to a "winter pool" grain sale offer. In other news, there's a Canadian Wheat Board....
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Mercedes Revs Up High-Octane Super Bowl Appearance
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct...
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Ad of the Day: Snickers
Eat Snickers, or you will turn into Robin Williams doing John Wayne and Nikita Khrushchev. I cannot stress this enough. Eat Snickers, for the love of God. This isn't a Super Bowl ad, but it could be....
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Vonage Completes Its Agency Search
Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at $10 million....
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Glue Isobar Gets AKQA's Bailey
Aegis-owned Isobar has hired AKQA executive creative director Nick Bailey as the new executive creative director of its U.K. digital shop, glue Isobar. Bailey will oversee creative across glue...
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Perspective: Pass the Vicks
Medical authorities tell us that somewhere around 1 billion Americans will catch a cold this year—no small part of why marketing authorities tell us that advertising over-the-counter cough remedies is...
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Portrait: Poptip
SpecsWho (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve KaliskiWhat Social polling startupWhere New York officesPoptip’s six-month-old...
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Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts
Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick have...
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Gunn Report: BETC's 'The Bear' Is Most-Awarded Spot
“The Bear,” a commercial for French premium pay channel Canal+, was the world’s most-awarded TV spot in 2012, according to The Gunn Report, a global ranking of winners compiled from the major annual...
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Dean Winters Causes Historic Mayhem in Grand New Allstate Ad
In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super Bowl—between the game's final...
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Seth Rogen and Paul Rudd to Pitch Big Ideas in Samsung's Super Bowl Ad
Samsung has some fun with the NFL's strict trademark rules around the Super Bowl (see Adweek's own banner above for evidence of that) in the 60-second spot below starring Seth Rogen, Paul Rudd and...
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Budweiser's Super Bowl Spot Reunites a Clydesdale With Its Breeder
As promised, Budweiser's 60-second Super Bowl spot from Anomaly, released online Thursday, includes footage of a 7-day-old Clydesdale foal. But that's just the beginning of the story. The spot,...
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Losing Game: Super Bowl Ads and the Mute Button
At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not going to miss out on...
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Justice Files To Halt Anheuser-Busch Modelo Deal
Budweiser may be the king of beers, but the U.S. Department of Justice is looking to confine the kingdom. The DOJ filed a civil antitrust lawsuit today to halt Anheuser-Busch InBev's $20.1 billion...
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GoPro Goes Small for the Super Bowl
Camera brand GoPro has been on the rise lately thanks to a content marketing strategy built on the backs and bikes and boards of extreme sports athletes. But for the brand’s most high-profile...
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Kmart Expects Final Pitches in Late March
Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said. Spec creative is part of the search as the...
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