Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad
Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring Bar Refaeli....
View ArticleFTC Chairman to Leave in Mid-February
Federal Trade Commission chairman Jon Leibowitz will step down from the agency February 15 after four years as chairman. He has been a commissioner since 2004. Many in Washington anticipated his move,...
View ArticleE*Trade Baby Sees the World in Amped-Up Super Bowl Spot
ETrade released its 2013 Super Bowl ad on Friday, showing the company's iconic talking baby boldly going where he's never gone before. The talking tot informs viewers that they could lose tens of...
View ArticleGildan Apparel Releases One-Night-Stand Super Bowl Ad
The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for its debut Super Bowl...
View ArticleTop 10 Commercials of the Week: Jan. 25 - Feb. 1
Back in my day, we had to walk barefoot to school in the snow, uphill both ways. Also, we had to wait until the Super Bowl to actually see the commercials. No longer. The notion of maintaining...
View ArticleU.K. Ad Industry to Gov't: Set Us Free of Red Tape
The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector....
View ArticleOld Spice Dances With Wolves in Super Bowl Ad Airing Only in Juneau, Alaska
Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a player loses his cool when one...
View ArticleYouTube's 10 Most-Watched Ads in January
Kaley Cuoco appears to be a marketing genie. The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to the best finish among Super Bowl...
View ArticleAshleyMadison Crashes the Super Bowl Again With Sleazy Print Ad
AshleyMadison.com, the dating site for married people, always tries to leech a little attention at Super Bowl time. This year it did so by sliding a sleazy print ad into the Super Bowl insert of the...
View ArticleMake That Idiotic Talking Animal Pay With Super Bowl Commercial Bingo
That guy who doubles over in pain after getting hit in the junk by a flying object in that Super Bowl commercial—what has he done for you lately? Sure, he makes you laugh. But wouldn't it be better if...
View ArticleTrailer Mash 02-01-13
Madcap '70s-aesthetic tribute of the week A Glimpse in the Mind of Charles Swann is a trailer so perfectly measured to the kaleidoscopic parameters of its own self-conviction, you cannot doubt that...
View ArticlePepsi Kicks Off Super Bowl Sunday Early
Pepsi Next is releasing a Super Bowl campaign video this morning and pushing it with YouTube and BuzzFeed ads to create buzz during a day when big-game chatter could seem like a wall of noise. The...
View ArticlePepsi Punks Coke With Fake Look Inside 'Coke Chase' Spot
As Chris Heine mentions over here, Pepsi is having a busy Super Bowl Sunday already. And part of it involves a humorous dig at Coca-Cola, as Pepsi has posted a video purporting to show...
View ArticleTwitter and the Baby Clydesdale
Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is Budweiser's newest Clydesdale. Born...
View ArticleJoin Us for Real-Time Coverage of the Super Bowl's Top Ad Moments
Are you ready for some (multi-million-dollar ads packaged between moderately interesting moments of) football? Join us and the whole Adweek team over at our Super Bowl ad hub, where we’ll be...
View ArticleArs Technica Ads Get Ahead of the Story
In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few dollars....
View ArticleHistory Springs Into Action
History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge ratings surges...
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