Clik here to view.
Voice: Moving Pictures
Let’s officially call 2012 the Year of the Imagesphere. To review: Facebook says its users upload more than 300 million photos per day (up from 31 million in 2009). To support this massive interest in...
View ArticleClik here to view.
The Spot: Oh, Baby
IDEA: The E*Trade baby isn't known as a world traveler. All that changed Sunday in the company's high-energy Super Bowl spot, in which the talking toddler showed what you could do with the 401(k)...
View ArticleClik here to view.
Clik here to view.
The 5 Best Ads of Super Bowl XLVII
The lights went out in the third quarter at the Louisiana Superdome on Sunday night, but the advertising waited until the fourth to get its power surge. That's when the Budweiser, Samsung and RAM...
View ArticleClik here to view.
Clik here to view.
The 5 Worst Ads of Super Bowl XLVII
Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go Daddy. It finished dead last on the...
View ArticleClik here to view.
Despite Blackout, Super Bowl Scores Record Ratings
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According to...
View ArticleClik here to view.
Grey N.Y. Hires New CMO
The New York headquarters of Grey has a new chief marketing officer. Jane Reiss, the CMO of NYC & Company, the marketing and tourism partnership arm of New York City, is joining the WPP shop to...
View ArticleClik here to view.
Ad of the Day: Adobe
A talking chimp and talking horse are the perfect Super Bowl ad characters. But that doesn't mean they have any respect for those who shell out a fortune for 30 seconds of TV time. Adobe released this...
View ArticleClik here to view.
Taco Bell, Doritos Dominated Super Bowl Social Media
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that drove some of the biggest...
View ArticleClik here to view.
Clik here to view.
Super Bowl XLVII Mashup: All the Ads in Just 2 Minutes
Quick, let's watch every Super Bowl ad one more time. It's an Adweek tradition—taking the dozens of ads from the Super Bowl and squashing them down into a two-minute speed recap. Check out our 2013...
View ArticleClik here to view.
Clik here to view.
Clik here to view.
Clik here to view.
Where's the Party? At 30,000 Feet
Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly. When the five-year-old airline Virgin America, partly owned by Sir...
View ArticleClik here to view.
The World's Buzziest Brands
NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered...
View ArticleClik here to view.
All Publicity Is Good for Go Daddy's New Star
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot, which showed supermodel Bar...
View ArticleClik here to view.
Rokkan Expands Footprint in U.S.
Digital agency Rokkan is bolstering its creative leadership, staffing up and entering two new markets, in the wake of a strong new business run and its acquisition by Publicis Groupe in December....
View ArticleClik here to view.
Land Rover Imagines an Earth Made Entirely of Land Rovers
Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the Land Rover Defender. The answer...
View Article