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Samsung Crashes the Oscars With Six TV Spots and Tim Burton
A movie version of Unicorn Apocalypse doesn't sound like Oscar material, but Samsung is flooding this year's Academy Awards with ads around its development anyway, and has gotten a major Hollywood...
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Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner
The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media. Amy Adams and her Oscar de la Renta dress took an early lead in the...
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Is This the Most Important Person in Advertising?
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the company’s...
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Why You Should Be Watching Web Show Daily Shot
SpecsWho Ali WentworthAge 48New gig Host and executive producer of relaunching Daily Shot on YahooOld gig Star of Starz’ Head Case; co-host of Living It Up! With Ali and Jack; Sheila (“Schmoopie”) on...
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The Courage to Advertise Without Female Stereotypes
Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the...
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Mindshare Starts Content Marketing Practice
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom...
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The Straight Talk Menstruation Ad That's Causing Quite a Stir
Prime-time TV shows like 2 Broke Girls have become far more comfortable using anatomically correct terms for female body parts. But if you think such straight talk is loosening the restrictions on...
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Kirsten Flanik on How Women Can Succeed in the Workplace
Next month, Facebook’s COO Sheryl Sandberg will publish her book, Lean In. Among other things, it’s been reported that Sandberg believes that, as women, we hold ourselves back by lacking...
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IAB: You're Not Spending Enough on Digital
Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to reallocate....
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John Jameson Saves His Whiskey Again, This Time From a Runaway Train
Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from a speeding...
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Ad of the Day: Velveeta
In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for women—suggesting...
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Carat Wins Sony PlayStation Media
Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after a...
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Samsung and Grey Poupon's Oscars Ads Win on Twitter
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter and highest positive...
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Billboard Generates Drinking Water Out of Thin Air in Desert of Peru
Lima, Peru, gets about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. UTEC, the country's major university of engineering and technology, took this peculiar...
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DKNY Accused of Stealing Hundreds of Images From NYC Photographer
A New York photographer claims that DKNY is using hundreds of his photos in international store displays without his permission. Brandon Stanton, creator of the Humans of New York photo project, says...
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Google Positions Snazzy Chromebook Pixel as Out of This World
If you close your eyes, this video for Google's Chromebook Pixel sounds like something Apple did five years ago. When you open them, the Chromebook Pixel itself looks like something Apple did three...
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Update: Oscars Ratings Rise 11 Percent
Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data for...
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How Volkswagen Found the Perfect Moment for Its Latest Safety Spot
IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an auto-safety ad around, and a perfect...
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Best Female Brand Mascots
They’ve been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If you’re a marketer, there’s more than a...
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