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Incumbents Win Global Jim Beam Pitch
Jim Beam has sided with the incumbents. Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have...
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10 Trailers Sony Hopes Will Make You Ravenous for a PlayStation 4
Christmas may be 10 months away, but Sony knows it’s never too early to start building buzz for its long-awaited holiday release, the PlayStation 4. Beating rival Microsoft in the race to announce the...
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The French Fire the Latest Round in the Champagne Wars
This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take this in order, then. As legend has it,...
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How Transparent House Became the Next Generation Digital Studio
SpecsWho Co-founder and principal Denis Krylov and principal and strategist Krista MollionWhat 3-D digital art and design studioWhere Company’s art gallery in San Francisco office Founded in 2004,...
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Ad of the Day: Google Glass
Google is back to pushing its much-anticipated augmented reality glasses, and it's doing a better job of it. The company announced on Wednesday that it's opening up testing on its Google Glass project...
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Study: Only a Third of Marketers Aware of IAB's Rising Stars Units
Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium...
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Billy Corgan Picks Wrestling-Themed Furniture Spot for His Ad Debut
Billy Corgan makes his advertising debut in this bizarre, low-budget and cobranded ad for Resistance Pro Wrestling and Chicago furniture retailer Walter E. Smithe. By way of explanation, the Smashing...
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URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled
While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from mobile firm Qualcomm....
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Scranton's ABC Affiliate Refuses to Run Dunder Mifflin Ad During the Oscars
It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot for Dunder Mifflin paper products during...
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Miracle Whip Creates Celebrity Benefit Song About Not Hating Miracle Whip
Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two...
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Interpublic Sees No Revenue Gain Last Year
Interpublic Group reported no growth in revenue in the fourth quarter and for all of 2012, blaming the “significant impact” of account losses in U.S. operations in 2011 and 2012. Net income,...
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Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions
Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set...
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Ad of the Day: Cabela's
It doesn't take a lot of talking to appreciate the outdoors. That's the charming subtext of this spot from hunting gear retailer Cabela's. Directed by Tyler Stableford, the ad eschews dialogue or a...
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Miller Lite Teams With Nascar Twitter Star on Charity Effort
Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his car. Through...
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The Native Advertising Argument Is Far From Over
Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions. Such was the case last night during a spirited debate on...
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Grey Poupon's 'Pardon Me' Ad Ready to Be Reborn as Explosive Car Chase
With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one brand will use its...
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Boathouse Now Chobani's Lead Agency
Chobani has named Boston-based independent Boathouse its lead creative agency. The Greek yogurt brand's advertising was previously handled by Publicis Groupe's Leo Burnett, which won the business in...
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