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RPA Beats Odds to Keep Honda Brand
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business and...
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The Co-founder of Bonnaroo Discusses His Best Program of 2012
Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought The...
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What to Look for in the Next Generation of Talent
A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is appealing to our next generation of...
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Is It Better to Buy an Agency or Grow Organically?
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop...
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A Bridge Notorious for Suicides Is Transformed in a Creative Project
My Pick: Bridge of Life Samsung Life Insurance, KoreaIn a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology.Why I Wish I Did It: So much of the time I...
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Miller Lite Gives You Friends With Benefits
IDEA: You always have a good time out on the town with your friends. But if one of them were a celebrity, things might be a little more interesting. Grooving with Questlove, laughing with (or at) Ken...
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Small Businesses Are Slow to the Digital Party
Digital marketing is all the rage among major corporations these days but not so much among small businesses, according to new research from The Boston Consulting Group. The consultancy surveyed 550...
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Sen. Pryor Talks Privacy, Food Guidelines to Ad Biz
Advertisers need to be vigilant about self-regulation if they want to keep Washington out of their business. That was the message delivered by Sen. Mark Pryor (D-Ark.), the new chairman of the...
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Paul Caine Bolts Time Inc.
Has the brain drain from Time Inc. begun? Paul Caine, Time Inc.’s chief revenue officer, is leaving Time Inc. to become CEO of audio content syndicator Dial Global as the publisher prepares to spin...
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UPDATED: Weisman Takes Top North American Role at Digitas
Digitas shuffled its domestic leadership on Tuesday, promoting Tony Weisman to North American CEO of the Publicis Groupe shop. Weisman replaces Colin Kinsella, who joined the company from sister shop...
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ANA's Liodice Warns Business to Collaborate More
If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual policy...
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Buyers Blind When it Comes to How Exchanges Actually Work
Data is power, or rather is empowering to any business. When one thinks about data with regards to digital advertising, most likely what first comes to mind is targeting data, which essentially is any...
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Ad of the Day: Southwest Airlines
TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a carrier known for...
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World's Fastest Agency Delivers 140-Character Concepts in 24 Hours
Floyd Hayes, the former executive creative director of creative agency Cunning, includes a quote from a 2007 AdFreak story in materials touting his new venture, the World's Fastest Agency—although...
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Airplane! Actor and Director Capture Violent Side of Wisconsin Tourism
Airplane! director David Zucker is taking his second stab at tourism advertising for his home state of Wisconsin. And after a rather lackluster first effort, this time he's brought in...
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Magazines Face New Circulation Requirements
It may have taken more than six years, but the Alliance for Audited Media (formerly the Audit Bureau of Circulations) has finally passed a rule to make publishers release their sales data in a timely...
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Deutsch LA Creative Chief Hunter Exits
Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and it’s not clear...
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Agencies Give Young Creatives a Place to Work Through the Free Desk Here Project
If your agency has a little extra desk space and would like to give it a higher purpose than storing empty binders, you might be interested in the Free Desk Here project. The international effort,...
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Mountain Dew Makes the Best Ad Ever With a Violent Talking Goat
Piss off, dancing Shetland pony and Mr. Wolfdog. This is the Year of the Goat in advertising. Tyler, The Creator, the leader of hip-hop collective Odd Future, directs and provides the raspy voice of...
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