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Tide Wows With Commercial That Treats Dad Like a Normal Human
Just watch this astounding Tide commercial from Saatchi & Saatchi in New York. It came out in January, so quietly that we didn't even notice it. And that's the beauty of it. See the dad? He's an...
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When Airlines All Look Alike, What's a Marketer to Do?
If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another way, it’s...
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BBDO New York Unveils 6-Second Winners of Its Vine Film Festival
Nothing gets people familiar with a new social tool quite like making a competition out of it. And so, Dave Rolfe, head of integrated production at BBDO in New York, got almost everyone in his...
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Aussie Agency Bulks Up Media Team
Digital media veteran Greg March has been named the chief digital officer at Ikon3. March spend the last seven years running digital media for Wieden + Kennedy, where he worked with traditional brands...
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Ad of the Day: Valspar
Choosing a paint color is a pretty big commitment. If you paint a room in a color you hate, you'll either have to paint the whole thing over again, shell out for someone else to repaint it, or resign...
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Pete Rose Knocks It Out of the Park in Wonderfully Awkward Local Furniture Ads
It's a hit! Pete Rose mistakes a recliner for a couch and pretends to eat pastry in these awesomely awkward, sublimely stilted low-budget commercials for Muenchens Furniture in Cincinnati. There's so...
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Kohl's Hires Zenith for Media
Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy to raise our...
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Having a PR Crisis? There’s Probably an App for That
Industry players say automated crisis management software is the future of helping firms escape the circle of PR hell that is social media. And brands with numerous locations like H&R Block—which...
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Pew Finds Digital News Consumption Up but Revenue Dwindling
From big newspapers to local TV broadcasts, the news media continue to face severe challenges even though digital consumption is rapidly growing, according to the Pew Research Center’s 2013 State of...
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Canadian PSA Takes Aim at the Noxious Epidemic of Social Farting
"Just because I fart at parties now and then, it doesn't make me a farter." That's how I plan to begin my memoirs, and it's also a key line in the Ontario Ministry of Health's "Quit the Denial"...
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Microsoft Commercial Reveals Company's Outlook on Gay Marriage
First, Amazon treated gay marriage like it was no big whoop in its latest Kindle ad. And now this. Microsoft has juxtaposed becoming a professional stuntman with getting gay married in its latest...
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Oreo Wraps Up Cookie vs. Creme Campaign With Dozens of Goofy Videos
Cookie or creme? Perhaps not surprisingly, Oreo says it's both. Following the "Whisper Fight" Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the "Life...
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Coca-Cola Wins Inaugural Brand Icon Award From the CLIOs
The Coca-Cola Company has won the inaugural Brand Icon Award—a new distinction from the CLIO Awards, the global competition for advertising, design and communications. Pio Schunker, head of integrated...
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Giant Double-Sided Touchscreen Wins Contest to Redesign NYC Pay Phones
The vendor contracts for New York's pay phones expire next year, so the city put together a Reinvent Payphones Design Challenge to get some free labor out of an already overworked design community....
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Starbucks Cherry-Picks Sephora to Fill CMO Role
Starbucks today named Sharon Rothstein as its new global CMO, pulling the industry vet away from women's fashion retailer Sephora—where she served as svp of marketing since May 2009. The coffee giant...
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Ad of the Day: Orangina
Four out of five doctors agree that advertisers loves statistics, because consumers tend to believe them, even when they're meaningless. Now, Orangina's latest campaign from Fred & Farid presents...
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