Lou Cona Promoted to President of Condé Nast Media Group
Condé Nast Media Group chief marketing officer Lou Cona has been promoted to president and chief revenue officer of the group, which oversees corporate sales, marketing and digital sales for Condé...
View ArticleHow Is Bubba Watson's Hovercraft Golf Cart Not an April Fools' Joke?
At first glance, it looks like it has to be a prank. But despite being released suspiciously close to April Fools' Day, Bubba Watson and Oakley insist that the new hovercraft golf cart in the video...
View ArticleIdiotic Billboard Celebrating Women Shows Three Grinning Dudes in Suits
Your billboard fail of the day comes from Halifax, Nova Scotia, where Mount Saint Vincent University put up an ad encouraging people to honor the "remarkable women" in their lives through a "Women's...
View ArticleProgessive's Flo Meets First Celebrity
Flo broke Michael Buffer's spleen. At least, that's the punch line in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday,...
View ArticleAd of the Day: Wheat Thins
Wheat Thins has a sense of humor. Stephen Colbert famously mocked, on the air, the exhaustive memo he had gotten from Nabisco detailing exactly how Wheat Thins should be presented on his Comedy...
View ArticleRyan Kutscher Exits JWT New York
Ryan Kutscher, co-chief creative officer of the New York office of JWT, is exiting the WPP Group shop. Kutscher held the co-CCO role (along with Matt MacDonald) since May 2012. He freelanced at the...
View ArticlePizza Hut Sketches Art Masterpieces on Pizza Boxes Live on YouTube
Weird, but also pretty neat: On Tuesday, Pizza Hut Canada streamed live YouTube video of an illustrator sketching commenter-suggested images on pizza boxes. It's a bit reminiscent of that artist who...
View ArticleFast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans
PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip. While the...
View ArticleDid Kraft Swipe Sauza Tequila's Schtick and Its Spokesman?
Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched ads of 2012. The Jim Beam brand...
View ArticleGrizzly Dude From '70s Beer Ads Gets Lost, Wanders Into Modern Spot for Dr...
Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The scruffy protagonist of Deutsch LA's new "Mountain Man" spot for...
View ArticleAd of the Day: Pepsi
It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling her...
View ArticleMindshare Retains HSBC's Global Media Account
It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative told...
View ArticleSteve Jobs Memorial Site Designed in Style of the Original Mac OS Interface
A new startup called Rememberum, which gives people tools to create online memorials to their loved ones, has unveiled a promotional example for Steve Jobs—a site most notable for being wonderfully...
View ArticleWear the True Scent of Downtown
C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is far more pleasant than hot...
View ArticleCollegeHumor Creates Breakout American Eagle Ad—For a Fake Product
Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web. As long as brands...
View ArticleFacebook Pitches Home Sweet Home in New Commercial
Be it never so humble. Facebook is ratcheting up its ubiquitous presence in people's daily lives with its "Home" software for Android devices that more or less turns handsets into Facebook Phones....
View ArticleWyoming Anti-Smoking Ad Is Strange and Two-Faced
Ad agency Sukle in Denver made this "Need Someone" spot promoting the Wyoming Department of Health's counseling services for people who want to quit smoking—hopefully before they go into full-on...
View ArticleExposure Creates Lifestyle Campaigns for Young Consumers
SpecsWho Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie RobertsWhat PR and creative...
View ArticleGolf Digest Brings Native Advertising to Masters Tournament Hub
Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next week's Masters...
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