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Starcom Joins Esurance Media Roster
Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the...
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What's the Shop Behind the Jennifer Aniston Aveeno Ad?
Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles. The shop, a relatively small player that landed two other J&J assignments in a global reshuffling...
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Ad of the Day: Reliant Energy
Moving sucks, to put it simply. But when you're standing shell-shocked in your new home, surrounded by stacks of boxes containing your uprooted life, Reliant Energy says it will make things a little...
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Interpublic Stacks Deck in Kmart's Review
Interpublic Group has to like its odds in the Kmart creative review. Two of the three finalists—McCann Erickson in New York and incumbent Draftfcb in Chicago—are units of Interpublic, according to...
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W+K's Facebook Home Ad Shows Your Life Becoming Even More of a Circus
Facebook just posted the new ad below, from Wieden + Kennedy, on its own site—it will also air Saturday evening during the Final Four on CBS. The social network has had trouble connecting with...
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Why David Mamet Wants to Direct Ads Again
SpecsWho David MametAge 65New gig Commercial director, Aéro FilmOther gigs Playwright, screenwriter, film director, essayistYou've signed with Aéro Film to direct ads again. Why now? Well, I like to...
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Young & Rubicam Refuses to Let Carter Murray Out of His Contract
Four weeks after Carter Murray took the Draftfcb CEO job, he’s still walking the halls of Young & Rubicam, and it could be September before he joins his new agency. Why? Because Y&R parent...
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In a Campaign for Business Travelers, Westin Gives Nurses Free Stay
Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who...
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YouTube's 10 Most-Watched Ads in March
March was a good month for newcomers to YouTube and Adweek's monthly Ads Leaderboard. At the same time, it was a good month to feel inadequate in any position but No. 1. That's because a certain...
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Cee Lo Green Sips on Sake
Cee Lo Green and sake? The combination seems a like bit of a stretch for the eccentric Georgia native, but is it really? The singer-songwriter, Voice coach, and member of both hip-hop group Goodie Mob...
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Magazine Ad Pages Decline in Q1
Consumer magazines' advertising woes continued in the first quarter of 2013, with ad pages slipping 4.8 percent versus the year-ago period on declines in nine out of the 12 top categories, according...
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JC Penney Cans Ron Johnson, Brings Mike Ullman Back
JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman. Johnson, a former Apple exec, took over the struggling retailer's leadership 17 months ago and...
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Do Not Track Legislation Makes a Comeback
Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for granted. Ahead of a Senate Commerce...
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How Subaru Fell in Love and Never Looked Back
IDEA: Subaru owners knew it almost before the company did. It was always about love. "If you ask a Subaru owner what they think of their car, more times than not they'll tell you they love it," said...
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Is It Good for Publishers When Advertisers Are Distributors?
Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting advertisers benefit...
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MGM Defies Skeptics, Says Facebook Ads Paying Off
For every GM souring on Facebook ads, there seems to be an MGM that's sweet on them. While other brands question the value of Facebook advertising, the hospitality chain told Adweek that it's getting...
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Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads
Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar spots from the 1980s,...
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OMG, Creatives Track God Through Tweets
Ever wondered what God is doing right at this moment? Thanks to social media and the lovely infographics over at god-was-here.com, you can spy on His Omniscience and see exactly where he's helping...
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Nordstrom Launches First Work From Mekanism
There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might come up with a couple. But that's...
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