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Volvo Makes Luxury Play in New Campaign
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold Worldwide, a...
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One in Four Teens Use a Cell Phone to Get Online
Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that). A Pew Research Center...
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New York Sports Clubs Urges Kim Jong-un to Blow Off Steam by Exercising
North Korean strongman lardass Kim Jong-un should take some advice from New York Sports Clubs: "Exercise reduces aggression and makes you more attractive to others. Join today." The gym franchise,...
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Publicis Launches Co-Investment Plan
In a continuing effort aimed at executive motivation and long-term investment in talent, Publicis Groupe has invited 200 key executives from across the world to participate in a new co-investment...
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This New Zealand Billboard Always Predicts the Local Weather With 100 Percent...
MetService.com, a weather site in New Zealand, recently put up this empty (but nonetheless branded!) billboard frame in Auckland, through which it offered "real-time weather reports." Ha. As a...
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CC Sabathia Is Dwarfed by Scott Van Pelt in ESPN's New SportsCenter Ad
CC Sabathia is a large man, but he's not technically wearing a fat suit. That latter fact—and not just his slimming New York Yankee pinstripes—gives Sabathia the advantage over the horizontally...
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Ad of the Day: Ikea
Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's attention on a YouTube ad for more than a...
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NYC's 5 Boro Bike Tour Pulls Ads Showing Pyrotechnics at Starting Line
Following the bombings in Boston on Monday, New York City's 5 Boro Bike Tour is swiftly pulling all posters advertising its own May 5 race—because of now-inappropriate imagery showing pyrotechnics...
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Meredith Hires New Video Exec
Old-media Meredith Corp. has made a big hire from the digital world as it looks to get in on the explosive growth in online video. Laura Rowley was hired away from the Huffington Post for the position...
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Agency to Prospective Clients: Call Us or We'll Send a Drunken Zombie After You
This self-promotional clip from The Ungar Group, a boutique agency in Chicago, shows what might happen if you crossed Mad Men with The Walking Dead. You'd get a dapper, cigar-smoking, brandy-sipping,...
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Guggenheim Digital Media Buys Remaining Stake in Backstage, Sonic Bids
Guggenheim Digital Media announced that it has acquired the stake it didn’t own in Backstage and Sonic Bids and combined them with Billboard to create a larger Billboard Group. John Amato, chairman...
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Omnicom's Net Income Flattens in Q1
Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net income of $199.7...
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McCann Names London Exec Macdonald as N.Y. Head
McCann Erickson N.Y. has a new president. Chris Macdonald, the chief executive of the agency’s London office, is moving to the states to take on a role that had been assumed by Hank Summy, McCann...
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LG Monitors Are So Lifelike, They'll Stop You From Urinating Properly
LG is making a splash with bathroom humor in its latest piece of prankvertising. Marketing shop SuperHeroes installed ultra-wide LG IPS 21:9 monitors at eye level above urinals in a men's room at...
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50 Lessons I've Learned as an Entrepreneur
Editor's note: Appsolute Genius founder and CEO Brian Cauble recently began posting a daily list on Facebook of five lessons he's learned since launching his Alabama-based mobile-app development studio...
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Ad of the Day: New Era
April 15 is best known as the date for everyone's least favorite federal obligation. But it also marks a significantly more upbeat occasion—the anniversary of Jackie Robinson's opening day with the...
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Low Self-Esteem Is Not a Problem in Dove's Real Beauty Sketches … for Men
Ogilvy Brazil's "Real Beauty Sketches" campaign for Dove took the Internet by storm this week with its clever use of a forensics artist to show women that they're really more beautiful than they...
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David Droga Talks Management Moves
As the saying goes, success has many fathers and failure is an orphan. Well, today Droga5, riding a wave of revenue growth from marketers such as Kraft, Coca-Cola and Prudential, recognized its many...
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