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mOcean Has a New Consumer Brands Unit
SpecsWho (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainmentWhat...
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Iggy Pop Worried About His Integrity (or Is He?) in Fun Ad for His New Album
It's nice to see Iggy Pop taking a break from lending his music to cruise lines and starring in car-insurance ads to promote something a bit more relevant: his upcoming album, Ready to Die. In the...
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Yet Another Car Ad Depicts Failed Suicide to Promote Clean Emissions
A disproportionate number of car ads—usually unapproved, never officially released, sometimes ultimately revealed as hoaxes—have focused on suicide. Inhaling car-exhaust fumes has been the most...
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First-Quarter Revenue Climbs at IPG
Interpublic executives sounded an optimistic note in releasing first-quarter results today, noting recent new business wins at its largest operating unit McCann Worldgroup and saying the company is on...
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Ad of the Day: Evian
Evian's babies are back, and they look more familiar than usual. The infants, introduced by BETC Paris in 1998 with the beloved French spot "Water Babies," and made famous a decade later by the global...
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Adidas Boston T-Shirt Supports Marathon Victims' Fund
Adidas announced it will donate all proceeds from the sale of a commemorative t-shirt to The One Fund Boston, established to aid Boston Marathon victims, Boston.com reported. Adidas, the marathon's...
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Creepy Progressive Ad Shows Human Beings Compulsively Sucking on a Windshield
Progressive takes a swipe at "rate suckers" in this odd spot depicting bad drivers who cause price increases for everyone else as zombies who leap onto your car and suck on its surfaces with their...
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Anheuser-Busch InBev Settles With DOJ
Anheuser-Busch InBev has reached a settlement with the Department of Justice over the beer maker's $20.1 billion deal to buy the remaining shares of Grupo Modelo, makers of Corona. The DOJ filed suit...
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Nascar Goes All-In With Green Initiative
As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help make the planet a little...
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Royal Canin Turns to McKinney for Branding
Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and largely...
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5 Reasons Why Some Critics Are Hating on Dove's Real Beauty Sketches Video
Dove's "Real Beauty Sketches" quickly became a viral phenomenon. But as it blazed past 1 million views on YouTube, the video has racked up its fair share of critics, too. The Ogilvy-produced clip,...
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2013 Media All-Stars Call for Submissions
Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and...
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U.K. Journalist Sues His Gym Over 'Sexist' Female-Only Hours
A British copywriter and journalist says he’s suing his local gym for “women-only hours,” intended to help women feel more comfortable while exercising. In a 1,300-word column published in the Daily...
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Customers Want Emotional Connections, Not Data
Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.” Years...
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Warby Parker’s Brick-and-Mortar Store Shows the Limits of E-Commerce
Trendy eyeglass shop Warby Parker spawned a number of imitators with its online-only model. But now that it’s opened its first brick-and-mortar store in New York’s SoHo neighborhood, does that prove...
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Loyal Shoppers Get Beauty Booty
When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events...
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Outsider Agencies Are Drawn to NYC Like Moths to a Flame
New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening in 2011—Chobani...
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