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J.C. Penney Returns to Lead Agency Model
So much for J.C. Penney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model...
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This Toronto Agency Skipped the Product Placement and Released a Feature Movie
SpecsWho Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creativeWhat Advertising...
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How Brands Use the Ritual of Shaving to Sell Everything
If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard some of the...
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Jaguar's New Branded Film Is 13 Minutes Long, but Still Worth the Ride
When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production...
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London is the Next Market For Droga5
Droga5's next office will be in London. The outpost, slated to open in June, will be the agency's third, following New York and Sydney. The agency's executives have been eyeing a move into a European...
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Strikeouts Promotion With Reds Is Costing Local Pizza Chain a Whole Lotta Dough
The red-hot pitching arms in Cincinnati are costing one local pizza chain a pretty penny. LaRosa's Pizzeria has already given away $100,000 worth of pizza this season (can't be good for the bottom...
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Nature Valley Trail View, Celebrated Digital Campaign for the National Parks,...
Last year, granola-bar brand Nature Valley and ad agency McCann Erickson, New York, unveiled one of the most ambitious digital campaigns of the year, Nature Valley Trail View, which created a...
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Chick-fil-A Franchises Hosting Medieval-Themed Mother-Son Date Knights
Behold! Various Chick-fil-A's around the nation are hosting medieval-themed Mother-Son Date Knights. Oh the perils of marketing that occur when franchises create their own LOL-worthy events. According...
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Infographic: Where to Go on a First Date
San Francisco-based designer Alex Cornell slapped together an instructional chart about where to go on a first date, and I have to say he's pretty much on point. In some cases, he's even being too...
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Ad of the Day: Land Rover
The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job is to show off the...
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Danone Global Media In Play
After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources. The company...
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Ad Network Jun Group Promises Money-Back Guarantee
Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers, one ad seller is sticking its neck out.Jun Group,...
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U.S. Senators Paired With Shooting Victims on Powerful Gun-Control Website
"They Don't Work for You," a gun-control campaign from Brooklyn design shop Guts & Glory, is intended to stir the emotions of the faithful and give them simple, direct and proactive ways to...
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Work It, Kitty! Cats Get Toned With Aerobics Routine From Temptations Treats
Cats doing aerobics? DDB Chicago's amusing new video for Temptations cat treats is likely to blow up the Internet. No wonder Temptations-eating felines have the leg muscles to be able to cling so...
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Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition
Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a cycling magazine. Too intrusive?...
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Adorable Coca-Cola Ad About Young Love Is Sort of Perfect
This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the...
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WPP's Revenue Grew Modestly in Q1
WPP Group, like many of its peers, achieved modest revenue growth in the first quarter of the year, though the percentage was near the top of the class. In U.S. dollars, revenue grew 4 percent to...
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