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'Branded Content is Bespoke, Something a Brand Can Own'
Six Clio Questions with Branded Entertainment and Content Juror Doug Scott
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'Digital Is an Umbrella Term for So Many Disciplines'
Six Clio questions with digital juror Preethi Mariappan
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Ad of the Day: Volkswagen
Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put forth by Volkswagen in this new Passat...
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Mayo Draftfcb Wins Project Isaac Gravity Award
Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into...
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Hearst Launches Digital Cross-Country Sales Division
In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute...
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Partners & Spade Not Only Helps Brands But Also Creates Its Own
SpecsWho Co-founders and co-creative directors Anthony Sperduti (l.) and Andy SpadeWhat Creative studioWhere New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at...
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Mattress Ads Wake Up to Human Sexuality
The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in one of the...
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How Your Depraved Facebook Posts Would Get You Tortured in Other Countries
How often would your Facebook activity get you beaten, tortured or beheaded in the world's most repressive countries? A lot more often than you'd think. Amnesty International of New Zealand and agency...
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Ad of the Day: Getty Images
Creating evocative narratives using the vast archives of Getty Images is becoming AlmapBBDO's stock in trade. Getty's stock video footage provides the raw material for the Brazilian agency's new "85...
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Michael Ian Black's Twitter Ad for Dos Equis Does Gangbusters Thanks to All...
Michael Ian Black is not the most interesting man in the world, but he might be the most interesting beer endorser. Last Friday, the comedian, who has 2 million Twitter followers, posted a tweet to a...
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Draftfcb Wins California Nature Conservancy
The San Francisco office of Draftfcb has won the creative account for The Nature Conservancy in California as the group hires an outside agency for the first time. The Interpublic Group shop was among...
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Dollar Shave Club CEO Michael Dubin Pops Up in an American Express Ad
The only really surprisingly thing about Dollar Shave Club CEO Michael Dubin's appearance in an American Express ad is that it didn't happen sooner. It's been more than a year since Dubin charmed...
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TurboTax Contacts Creative Agencies
As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative...
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JP Morgan Chase's Claire Huang Talks Digital and Mobile
JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate...
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Creak, Crack, Crunch. Local Chiropractor's Goofy Ad Is Painful to Watch
Just a few weeks after making the most awkward transmission-repair ad ever, Rhett & Link are back with another goofy local commercial—this one for the Ryan Lee Chiropractic Center in Los Angeles....
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Here's the Real (and Real Silly) Dunder Mifflin Ad Airing Tonight on the...
Looking forward to the series finale of The Office tonight? Here's something else to look forward to. The real Dunder Mifflin ad below—for the defictionalized paper brand whose products you can...
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Layoffs Hit BBDO, Goodby
Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global...
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Paul Caine Hires Condé Nast Exec
Ex-Time Inc. CRO Paul Caine isn't wasting time raiding other media companies as he bolsters his staff at Dial Global, the audio content syndicator he joined as CEO in March. In his first major hire,...
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Microsoft Hammers Google in Leaked Parody of a Chrome Ad
Microsoft takes a break from perfecting its blue screen of death to ape Google's ad style—abundant white space, bouncing Chrome ball, Beethoven's Fifth on the soundtrack—in this anti-Google video that...
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