Clik here to view.
Vanity Fair Targets Brand Campaign at Ad Community
Vanity Fair has had a strong start for the year, with ad pages up 5 percent. But the Condé Nast title isn't taking anything for granted, launching a campaign to woo the advertising community....
View ArticleClik here to view.
How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London got around this quite...
View ArticleClik here to view.
The Ad Smackdown: Facebook Vs. Google
Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw a fierce...
View ArticleClik here to view.
Clik here to view.
Atlantic Media to Launch Another Digital-First Brand, for Defense Community
Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for the...
View ArticleClik here to view.
JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a...
Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young & Rubicam thanking consumers...
View ArticleClik here to view.
Bug Spray Traps Thousands of Insects on Gross, Sticky Billboard
This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the shape of an Orphea can's spray arc, which filled...
View ArticleClik here to view.
Ad of the Day: Old Spice
He's the man your man could shave like. Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a pair of new Old Spice...
View ArticleClik here to view.
Bartle Bogle Hegarty Finds New Chief for U.S.
Bartle Bogle Hegarty has reached into McCann Erickson to find a new leader for the U.S. Assuming the role of North American CEO is Patrick Lafferty, who most recently was North American COO at McCann...
View ArticleClik here to view.
Campbell Ewald Live-Streams Hatching and Feeding of Baby Peregrine Falcon on...
What does an ad agency do when it realizes Peregrine falcons have laid eggs on its roof? It whips up a cool logo, builds a Tumblr, chooses a hashtag, sets up a webcam, and turns the whole thing into a...
View ArticleClik here to view.
Game Maker Fills Pool With 55,000 Gallons of Blood and Guts, Invites You to...
There's a bunch of genetic meddling going on in the new video game Resident Evil Revelations. It may stand to reason, then, that marketer Capcom would stage a wholly unnatural promotion for its...
View ArticleClik here to view.
Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown
Social media allows consumers to talk to brands, and brands to yell back loudly at consumers with massive meltdowns that will forever be preserved thanks to the glory of the print-screen button. Amy's...
View ArticleClik here to view.
Reckitt Benckiser Picks Digital Shop for Cold Remedies
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol and...
View ArticleClik here to view.
Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first and second...
View ArticleClik here to view.
'A Category That's Inventing the Future'
Six Questions with Clio Content and Contact Chair Rob Schwartz   Â
View ArticleClik here to view.
Hyundai Remixes Bob Marley's 'Three Little Birds' for New Ad
Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae icon's...
View ArticleClik here to view.
California Winery's Ads Pair the Product With Sex, Drugs and More Sex
Intemperance comes in many flavors, and SLO Down Wines has pairings for all of them. The California winemaker has rolled out three irreverent ads (from Harvest Films director Baker Smith and Arcade...
View ArticleClik here to view.
Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless
It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a goofy PR stunt) to pay Jersey...
View ArticleClik here to view.
Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun
What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and...
View ArticleClik here to view.
Spark Wins Ace Hardware's Media Duties
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work....
View Article