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Pepsi Is Stuck in the Third Slot
In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the...
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Hearst Is the Latest Publisher to Jump On Native Ad Trend
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate...
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Tempur-Pedic Turns That Crazy, Vicious Animal Back Into Your Mom Again
IDEA: Mattress ads usually promise you the best eight hours of sleep you've ever had. Tempur-Pedic's new campaign looks at the other 16 hours. "You've got sheep trying to put you to sleep. You've got...
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What Is 'Mudvertising' and Why Are Marketers Diving In?
Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top...
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Ad of the Day: Apple
Some observers are going all Abraham Zapruder over Apple's new commercial for the iPhone 5, painstakingly analyzing several frames around the 30-second mark in an effort to identify a bulky black...
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Flickr Recruits Coders With Ads Hidden in Its Website's Source Code
Lots of companies advertise their job openings to the ends of the earth, which we can't really fault in this economy. But rather than let HR weed out applicants arbitrarily, Flickr decided to hide a...
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Streaking Baby Flaunts Pixelated Privates for Seventh Generation Diapers
Seventh Generation tips a hat to its hippy heritage with this new streaking-themed spot for its chemical-free diapers. Lest you get uppity about naked babies, don't worry. The trick of the spot, by ad...
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The 10 Most-Viral Ads of 2013 (So Far)
A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova. Dove, Budweiser and Kmart all rank near the top of Unruly Media's...
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Washington Post Taps Forbes Alum as CRO
The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post’s print and digital ad teams, its...
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Real Criminals Star in Excellent Commercial for Van Nuys Bail Bondsman
Better call Saul? Actually, try Harry Kassabian first. The proprietor of People's Bail Bonds in Van Nuys, Calif., co-stars with some real-life criminals in this great commercial produced by local-ad...
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Staples Leaves McCann After 9 Years
Yet another retailer has chosen new horses. Weeks after JCPenney and HHGregg hired new agencies, Staples has shifted its creative and media business to mcgarrybowen and Carat, respectively, according...
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Report: IAC Seeks Buyer for Newsweek [Updated]
IAC has confirmed reports that it's seeking a buyer for the hobbled newsweekly, which has already been sold twice in the past three years, then ended its U.S. print edition. In a memo, The Daily Beast...
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Google's New Chrome Games Are a Dream Come True. Is That a Good Thing?
Visiting the video arcade at my neighborhood mall in the '80s was both exhilarating and a bit scary. On the one hand, I feared that bigger kids would try to take all my change. (And I mean a physical...
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Unable to Catch a Break, JCPenney Puts Up Billboard Showing Tea Kettle That...
Poor JCPenney. The retailer, which lost gobs of money last year and could very well die this year, simply cannot catch a break. This time it put up a seemingly harmless billboard in California. But...
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Cruzan Rum's Great New Campaign Takes Its Time and Gets You Buzzed
Cruzan Rum welcomes you to "The Don't Hurry," an island paradise where no one is busy, people enjoy zero-kilometer runs and sleep yoga, and every minute lasts 64 seconds. (The brand hails from the...
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Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim
To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the court...
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Startup Pushes Pinterest-Like Native Ads Play
Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content. Rather, it's an attempt at taking Pinterest-like images and turning them...
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Facebook's Like Button Fights Evil Dressed Up as Different Superheroes
Graphic designer/illustrator Jaime Calderón's "Super Likes" series dresses up the Facebook "Like" button in a variety of superhero costumes, including Spider-Man, Batman, The Thing, Wolverine and The...
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