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Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar...
Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu. The...
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Here's How Brands Become 'Sherpas'
In a new survey of consumers, Arnold has identified a need for brands to better educate and guide people through the maze of choices in their lives—and when they find their way, pat them on the back....
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Ad of the Day: Subaru
Subaru, the Happiest Automaker, continues apace with its blitzkrieg of cheerfulness in this spot about a very game couple who, in the spirit of Subaru owners everywhere, are up for pretty much...
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Facebook Introduces Verified Accounts
Facebook today introduced Verified Pages, which the company said are designed to "to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook."...
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360i Exports Agency Brand to Canada
U.S. digital agency 360i is continuing its international push, leveraging parent network Dentsu to launch its second outpost abroad. After testing in Canada in recent months, the agency today formally...
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Land Rover’s Evolution From Safari Wagon to Luxury SUV
Not long after the end of WWII, a farmer named Maurice Wilks was using a battered jeep to do some work on his farm on the Welsh island of Anglesey. Things weren’t going well. The prized piece of U.S....
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A Glimpse Into Bay Area Agency Venables Bell & Partners
SpecsWho (l. to r.) Lucy Farey-Jones, partner, executive strategy director; Bob Molineaux, founder, president; Paul Venables, founder, executive creative director; Paul Birks-Hay, managing director;...
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Hollywood Film Sees Big Results From New Tablet Ads
Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy is...
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After 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit
When longtime Richards Group copywriter Matt Bull finished his first highly visible solo gig in Dallas this week, it felt like a pretty big deal to him. And apparently Redditors agreed, giving his...
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MRM Chief Kolb Takes Worldgroup Lead on GM
Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the Interpublic...
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How the 92-Years-Young Art Directors Club Keeps It Fresh
Six Questions Ignacio Oreamuno, executive director of the Art Directors Club
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Food and Beverage Companies Slim Down Products to Fight Obesity
The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years...
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Stars Past and Present Light Up Ads for the NBA Finals
As the NBA pivots from the conference semifinals to the league championship series, its ads naturally have shifted from memorable moments in the playoffs ("Big is now") to images from past NBA Finals...
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Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cell Phone
A print ad that uses solar power to charge cell phones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-think...
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Bradley Cooper Is Hot, but Not Quite Cool Enough, in Team One's...
That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be...
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Carnival Searches for Media Agency
Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending. In a statement, Carnival noted that the company hasn't...
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Starbucks Bans Smoking Within 25 Feet of Stores
If you are a coffee-and-smokes type of person, you'll probably find hanging out at Starbucks a bit annoying in a few days. The Seattle-based giant will restrict smoking within 25 feet of its...
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Ads for PBS Station Invent Ludicrous, Fake Reality Shows You'd Still Probably...
Excited about the reality show Knitting Wars? If sew, too bad—it's fake. It's one of five bogus lowbrow programs dreamed up by CHI & Partners in New York for a poster campaign advertising New York...
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It's 2013, and People Are Still Getting Worked Up About Interracial Couples...
It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new Cheerios ad from Saatchi &...
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Ad of the Day: Farmers Insurance
It's been three years since actor J.K. Simmons (you know, the guy from Law & Order, Spider-Man, Juno, The Closer, I Love You, Man…) first appeared in the role of Professor Nathanial Burke, the...
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