Ad of the Day: DirecTV
Riding the bus isn't boring—not when you can hallucinate a bunch of miniature cars engaged in a high-speed chase on the floor below you. At least, that's what DirecTV says it will feel like to use its...
View ArticleFood & Wine's Unconventional Tumblr Strategy
There are a lot of creative ways media outlets use Tumblr: to post niche content that wouldn’t otherwise get published, surface archived material, interact with their audiences and answer subscriber...
View ArticleWPP Shareholders Approve CEO Sorrell's Compensation
A majority of WPP shareholders voted in favor of company chief Martin Sorrell’s new remuneration package with 80.6 percent of them casting ballots to approve it. The vote at WPP’s annual meeting in...
View ArticleThe 11 Grossest Fast-Food Abominations in the World
For all the talk of healthier options at fast-food joints these days, what really seems to succeed is excess. In recent years, restaurants around the world seem to be competing to come up with the...
View ArticleHorizon Picks Up More Honda Dealer Work
Horizon has won media planning and buying for a Honda dealer association covering eight dealers in and around Phoenix, Arizona. The independent agency picked up the Valley Honda Dealer Association...
View ArticleDesigner Remakes NSA's Slides to Make Them (at Least Look) Less Hideous
This week in celever self-promotions, freelance presentation designer Emiland De Cubber has created a great SlideShare that markedly improves the PRISM slides from the leaked (and terrifyingly...
View ArticleDomino's Tests Delivery of Pizza by Remote-Controlled Drone
Drones are in the news for all sorts of horrible reasons, but Domino's might salvage its reputation somewhat by eventually—someday—using them to deliver pizza. The company's DomiCopter—a joint effort...
View ArticleCommonweath Angles to Retrieve Silverado Business
Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources...
View ArticlePeter Drakoulias Exits Draftfcb After CEO Boschetto's Departure
Peter Drakoulias, global chief of staff at Draftfcb, has left the agency as it awaits the arrival of new chief executive Carter Murray in September. The global chief post was created for Drakoulias in...
View ArticleHanes' 'Destruction' Videos Generate 8 Million Views
Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when...
View ArticleGin Lane Media Brings Interactive Experiences to Retail
SpecsWho Emmett Shine (l.), founder; Dan Kenger, digital creative directorWhat Digital creative agencyWhere New York offices Freelance designer Emmett Shine founded Gin Lane Mediaso a client would take...
View ArticleDel Monte Solves the 'Fresh From the Can' Problem
Life has never been a bowl of peaches for canned-food brands. Even if you look past the fact that canning arose as a cheap and easy way for Napoleon to feed his armies, canned foods have a dubious...
View ArticleCrescent Moon Becomes the Lime in the Bottle on Heavenly Corona Billboard in NYC
The moon isn't made of cheese. It's made of lime. Corona and ad agency Cramer-Krasselt have put up a fun billboard in New York City which—on certain nights of the month, from a certain angle—makes the...
View ArticleVolkswagen Uses Sinatra's 'My Way' to Great Effect in Schizophrenic New Ad
Adam&eveDDB once again gambles on an unconventional approach for Volkswagen in this new U.K. spot, which offers cornball renditions of "My Way," including one performed on pan pipes, for the first...
View ArticleHuggies Makes Pregnancy Belt for Men So They Can Feel Their Baby Kicking
Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of the baby in the mother's belly,...
View ArticleHas O'Charley's Created a Poor Man's Ron Swanson?
I doubt I'm alone in believing that Parks and Recreation's Ron Swanson (played by Nick Offerman's mustache) is one of the best characters in TV history. The folks at O'Charley's seem to be such fans...
View ArticleThe Philly Cream Cheese Agency Shift Took a While
Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The...
View ArticleAOL CEO Says Scalability Is Needed in Native Advertising
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York."I...
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